by Laura Barton | Mar 6, 2018 | Immersive Technology
This post was co-written by Cara Covarrubias It’s been less than a month since Google released its ad blocking update to comply with ad standards outlined by the Coalition for Better Ads. While it’s understood within the ad industry why the changes were made, it can...
by Laura Barton | Feb 22, 2018 | 360 VR
Usually, when you say “360 VR”, people associate this with 360 video. It is, after all, probably the most popular 360 VR format out there. If you consider the user-generated 360 videos on YouTube alone, you’re talking about thousands upon thousands of content. Let’s...
by Laura Barton | Feb 19, 2018 | 360 VR
Gamified 360 VR ads are a great way for brands to tell a story, immerse consumers, and even engage them to interact with the ad. But what are gamified 360 VR ads? Gamified 360 VR ads are basically 360 VR ads that are playable. If you recall our first installment on...
by Laura Barton | Feb 16, 2018 | 360 VR
If you work in the fields of tech, marketing, and maybe even advertising, you’ve probably already heard about 360 VR. In a span of a few years, more and more brands are beginning to leverage this technology to the point that it’s become quite the marketing buzzword....
by Laura Barton | Oct 31, 2017 | 360 VR
Being in the 360 VR space, we’ve seen quite a lot of 360 content creations: some have been really good and impressive and others not so much. One of the things we’ve observed about sub-par 360 video executions is that people forget that immersive 360 VR ads are a...
by Laura Barton | Oct 27, 2017 | 360 VR
A major shift in how brands engage with consumers is afoot. It’s partly due to consumers becoming blind to the endless, daily barrage of advertisements thrown at them as brands continue their perennial quest to break through the clutter. But it’s also being fueled by...
by Laura Barton | Oct 24, 2017 | 360 VR
360 VR being used as effective marketing and advertising tools is spreading. Businesses from such diverse verticals as entertainment, insurance, travel, automotive, food, beverage, and even OTC pain medications have all been experimenting with these rapidly emerging...
by Laura Barton | Oct 6, 2017 | 360 VR
If you haven’t started to include 360 VR Content in your media plans yet, what are you waiting for? Dozens upon dozens of brands have spent millions of dollars creating 360 degree videos that are thrown up on social media platforms. The good news is that brands from...
by Laura Barton | Sep 27, 2017 | 360 VR
Europe’s biggest ad & marketing tech show DMEXCO is a wrap. If there’s one big takeaway from only 2 days, more than 50,000 visitors and over a 1,000 exhibitors it’s this: Everyone’s trying to figure out a way to better connect with...
by Laura Barton | Aug 24, 2017 | 360 VR
5 hours. That’s how long the average American spends daily on their smartphone and what should be called the “5 hour opportunity.” Go to Asia and the time is longer, head to Europe and it dips slightly. But no matter where you go and no matter how you look at it,...
by Laura Barton | Jun 8, 2017 | 360 VR
360 VR is continually and quickly being integrated to more of our everyday lives. It’s a fact. And we see it in different ways. We see it in the rise of demand for 360 content and the increase of user-generated 360 content, both bolstered by the sudden affordability...
by Laura Barton | May 15, 2017 | 360 VR
Creative Matters with Immersive 360 VR Ad Content Digital advertising isn’t as simple as slapping a picture of a product on a nice background and captioning it with the words, “Buy this product.” Usually, the process of creating an ad is more detailed and more...
by Laura Barton | May 8, 2017 | 360 VR
When it comes to traveling, I’m very picky about my hotel room. It’s really what makes or breaks my vacation. So if I end up with a not so clean room or even a hotel that’s super run down, I’m dying for my vacation to be over. Sounds a little bit dramatic, but it’s...
by Laura Barton | Apr 28, 2017 | 360 VR
Co-Written by Laura Barton If you’re in advertising or marketing, you’ve probably already heard of virtual reality and its cousin, 360 content. You’ve also most certainly recognized the potential that these two technologies, particularly virtual reality, have when it...
by Laura Barton | Apr 13, 2017 | 360 VR
Last week, we talked about how people enjoy and prefer 360 content over traditional display. Like we said, no surprise there as 360 video advertising and 360 virtual reality ads are very interesting and engaging. For this week’s post, we’re showing you more stats (as...