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by Laura Barton | Apr 12, 2017 | 360 VR
As someone who works in the 360 VR space, it’s very encouraging to hear the statistics about 360 video advertising and how people like 360 ads better than traditional display ads. But why wouldn’t they? After all, 360 videos and images are such engaging and...
by Laura Barton | Apr 7, 2017 | 360 VR
In a recent survey of US agency executives done by Vibrant Media, it was discovered that nearly 90% of agencies find virtual reality (VR) compelling as a digital marketing channel. But, despite this positive perception, most haven’t purchased VR ads for their clients....
by Laura Barton | Mar 10, 2017 | 360 VR
Recently, I was fortunate to travel to Toronto with our CEO, Robert Bruza, to participate and present at IAB Canada’s Business of Digital Seminar Series. The topic for the event pertained to the marketing and advertising implications of 360 degree content,...
by Laura Barton | Feb 20, 2017 | 360 VR
In case you missed it, one of America’s largest family owned businesses and fast food chains, Chick-fil-a, recently launched a virtual reality themed commercial during the Grammy Awards. Riffing off their “Eat Mor Chikin” campaign, the eatery’s new agency, McCann New...
by Laura Barton | Feb 7, 2017 | 360 VR
This article was co-authored by Laura Barton. And that’s a wrap for another Super Bowl! For some (Tom Brady, Pats fans, Lady Gaga), the Super Bowl was a success; others (Falcon’s QB Matt Ryan, any Atlanta fan, the guy who put a cool million on the Falcons to...
by Laura Barton | Jan 30, 2017 | 360 VR
If you’re in the digital ad space you’ve undoubtedly been hearing the numbers about digital ad growth – especially as it pertains to mobile – being thrown around by trade organizations and industry experts. According to these experts, the US digital ad industry is...
by Laura Barton | Jan 20, 2017 | 360 VR
The ad industry is broken. Some, like News Corp Chief Executive Robert Thomson, might even say that it is “dysfunctional.” Advertisers are losing confidence that their ads are viewed and clicked by real people, publishers are losing revenue, and consumers are...
by Laura Barton | Jan 13, 2017 | 360 VR
If there was one marked difference between CES 2016 vs 2017 that this attendee noticed as she perused the recent CES show floor, it was the sheer increase in the number and variety of industries’ booths using virtual reality for marketing purposes. And why not? Aside...
by Laura Barton | Jan 2, 2017 | 360 VR
The battle between traditional, what we call 2D video, and 360 degree video began in 2015 when YouTube and Facebook announced that they would support 360 videos on their respective platforms. Since then, a myriad of brands, from insurance and fashion to automotive and...
by Laura Barton | Dec 15, 2016 | 360 VR
For the past year, we’ve been publishing infographics showing the explosive growth of 360-degree content by featuring brands that leverage this new technology and the number of views they get with their content. As we near the end of 2016, we thought it appropriate to...
by Laura Barton | Dec 8, 2016 | 360 VR
2016 has seen dozens of brands dipping their toes into the proverbial 360 VR waters. And while many have experienced millions of views, none quite match the success of not one, but two, Clash of Clans 360 degree videos. That’s why Clash of Clans earns the Advrtas...
by Laura Barton | Oct 7, 2016 | 360 VR
As virtual reality is steadily gaining traction, there are those who have embraced it as the next great platform after mobile. They have fully accepted that VR and its relatives, 360 content, AR (augmented reality) and MR (mixed reality), will not only bring about...
by Laura Barton | Sep 30, 2016 | 360 VR
At the recent digital marketing conference, DMEXCO, there were two big takeaways that both marketers and publishers must take note of. First was the premise that consumers are demanding experiences. Second was that they don’t want to be “told” stories, they want to be...
by Laura Barton | Sep 16, 2016 | 360 VR
Over the course of the past month and a half, we’ve brought to you much insight about this whole new world of 360 degree ads and virtual reality advertising. Hopefully, your eyes have been opened to the many possibilities these new mediums present and you recognize...
by Laura Barton | Jul 29, 2016 | 360 VR
If we’ve said it once, we’ve said it hundreds of times: 360 VR is really effective and this applies to images, videos, and of course ads! If you’ve been following Advrtas and Outlyer Tech, you know we’re all about the marketing and advertising applications of 360°...
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