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by Laura Barton | Jun 27, 2022 | Advertising, Attention Metrics
The Ad Industry’s Move Beyond the Click The digital ad industry is at a turning point, some might argue it’s one that’s long overdue. The legacy platforms and measurement tools of the past have run their course. We’re still in the middle of the so-called...
by Laura Barton | Jul 14, 2022 | Advertising, Attention Metrics, Uncategorized
As the digital ad industry adjusts to the changing ad measurement landscape and shifts its focus to attention as the new metric, it begs some questions, like exactly how do you measure ad attention? Perhaps even more important, how do you do that in a privacy friendly...
by Laura Barton | Aug 12, 2021 | 360 Video, 360 VR, Advertising, AR, AR, Immersive Advertising, VR
If you’re in marketing or advertising, you strive to have consumers spend time with your brand. The more time a consumer spends engaging with a brand their affinity for said brand can grow. As brand affinity grows, so does the likelihood that the consumer will...
by Laura Barton | Jul 6, 2021 | 360 Video, 360 VR, Advertising, AR, AR, Immersive Advertising, Immersive Technology, VR
It’s been quite a year since ADVRTAS launched the first issues of the Immersive Brand Digest pre-pandemic. We put the IMB Digest on hold as brands put the brakes on things. But as the west and parts of Europe come out of our pathogen inspired haze and panic, consumers...
by Robert Bruza | Jun 14, 2021 | 360 Video, Advertising, AR, Immersive Advertising, VR
With the recent Augmented Reality announcements by Apple and SnapChat, it begs the question; is the advertising market finally ready for the mass adoption of immersive media advertisements? For years consumers have been flocking to mobile devices, and advertisers have...
by Laura Barton | Sep 19, 2018 | Immersive Technology
There’s a buzz word in tech that’s got everyone describing things more “intelligently” (pun intended). It’s the word Smart. Smart technology. Smart homes. Smart cars. In general, we understand that it’s used as an adjective to amplify the noun to follow, but we...
by Laura Barton | Aug 29, 2018 | Immersive Technology
One of the first things taught when learning how to safely navigate the web is to avoid clicking on ads. Thanks to spam and virus horror stories, most people are afraid of the ads they see, especially the ones that want you to click on them the most. With how often...
by Laura Barton | Aug 23, 2018 | Immersive Technology
Emerging Technology comes in many different formats. It is used in robotics. It’s seen widely in nanotechnology. However, Artificial Intelligence is the emerging tech that is taking center stage. And while it’s no secret that Immersive Ad Technology helps translate...
by Laura Barton | Aug 13, 2018 | Events
The Future of AI powered Immersive Media should be a monthly discussion topic on the agenda of every entertainment property’s strategy meeting! With consumers making purchases on over 3 billion smartphones worldwide leveraging Augmented Reality, Virtual Reality, and...
by Laura Barton | Aug 8, 2018 | Immersive Technology
Emerging technology plays an important role in introducing new ways to drive business. With mixed reality, VR, augmented reality, and AI at the forefront of this new market segment, advertisers are persuaded to create cutting-edge strategies to help them promote their...
by Laura Barton | Jul 24, 2018 | Immersive Technology
You need AI Immersive Ads in your media plan.After all, if Immersive Ads are the breakthrough to the ads of tomorrow, wouldn’t you want to have them on your media plan now before it’s too late?If you read last week’s post, you already know four reasons why Immersive...
by Laura Barton | Jul 15, 2018 | Immersive Technology
Video and display ads are becoming a nuisance to many consumers when it comes to online experiences, leaving advertisers to use deceitful tactics in an attempt to get noticed. From display ads that take up large portions of space on websites, to pop-up ads that...
by Laura Barton | Jul 11, 2018 | Immersive Technology
Over the last few years, Artificial Intelligence has become a hot topic in the advertising industry. It’s usually referenced when discussing innovations that can help drive advertising and marketing campaigns for the best ROI while simultaneously gathering oodles of...
by Laura Barton | Apr 24, 2018 | Immersive Technology
With billions of people consuming content daily through smartphones, desktops, and tablets, it’s safe to say that we are living in a new era of entertainment. An era where content is being consumed in smaller bite sized pieces. And although we now have the ability to...
by Laura Barton | Apr 18, 2018 | 360 VR
Often when we suggest “Immersive 360 VR Advertising” as a viable way for brands to engage with consumers on mobile, we’re met with similar reactions. Where’s the reach? Isn’t it expensive? Can it be delivered programmatically? Or the popular, “but we don’t have any...
by Laura Barton | Mar 22, 2018 | 360 VR
Banner blindness. It’s been something the ad industry has been battling for a number of years. In fact, according to ad display benchmarks, the interaction rate for a standard 300×250 ad is approximately 1.74%. That’s not a lot of people interacting with an ad,...
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