![Are You Ready for the Dawn of Immersive Advertising?](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="1080" height="675"><rect width="100%" height="100%"><animate attributeName="fill" values="rgba(153,153,153,0.5);rgba(153,153,153,0.1);rgba(153,153,153,0.5)" dur="2s" repeatCount="indefinite" /></rect></svg>)
by Laura Barton | Oct 27, 2017 | 360 VR
A major shift in how brands engage with consumers is afoot. It’s partly due to consumers becoming blind to the endless, daily barrage of advertisements thrown at them as brands continue their perennial quest to break through the clutter. But it’s also being fueled by...
by Laura Barton | Oct 24, 2017 | 360 VR
360 VR being used as effective marketing and advertising tools is spreading. Businesses from such diverse verticals as entertainment, insurance, travel, automotive, food, beverage, and even OTC pain medications have all been experimenting with these rapidly emerging...
by Laura Barton | Oct 6, 2017 | 360 VR
If you haven’t started to include 360 VR Content in your media plans yet, what are you waiting for? Dozens upon dozens of brands have spent millions of dollars creating 360 degree videos that are thrown up on social media platforms. The good news is that brands from...
by Laura Barton | Sep 27, 2017 | 360 VR
Europe’s biggest ad & marketing tech show DMEXCO is a wrap. If there’s one big takeaway from only 2 days, more than 50,000 visitors and over a 1,000 exhibitors it’s this: Everyone’s trying to figure out a way to better connect with...
by Laura Barton | Aug 24, 2017 | 360 VR
5 hours. That’s how long the average American spends daily on their smartphone and what should be called the “5 hour opportunity.” Go to Asia and the time is longer, head to Europe and it dips slightly. But no matter where you go and no matter how you look at it,...
by Laura Barton | Jun 8, 2017 | 360 VR
360 VR is continually and quickly being integrated to more of our everyday lives. It’s a fact. And we see it in different ways. We see it in the rise of demand for 360 content and the increase of user-generated 360 content, both bolstered by the sudden affordability...
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