Free Infographic: What People Think They Know About 360 VR Ads

by Laura Barton | Apr 18, 2018 | 360 VR

Often when we suggest “Immersive 360 VR Advertising” as a viable way for brands to engage with consumers on mobile, we’re met with similar reactions. Where’s the reach? Isn’t it expensive? Can it be delivered programmatically? Or the popular, “but we don’t have any...

The Opportunity for Brand Engagement on Mobile

by Laura Barton | Mar 22, 2018 | 360 VR

Banner blindness. It’s been something the ad industry has been battling for a number of years. In fact, according to ad display benchmarks, the interaction rate for a standard 300×250 ad is approximately 1.74%. That’s not a lot of people interacting with an ad,...

All About 360 VR Advertising Part 3: The Power of 360 Video

by Laura Barton | Feb 22, 2018 | 360 VR

Usually, when you say “360 VR”, people associate this with 360 video. It is, after all, probably the most popular 360 VR format out there. If you consider the user-generated 360 videos on YouTube alone, you’re talking about thousands upon thousands of content. Let’s...

All About 360 VR Advertising Part 2: Gamified 360 VR Ads

by Laura Barton | Feb 19, 2018 | 360 VR

Gamified 360 VR ads are a great way for brands to tell a story, immerse consumers, and even engage them to interact with the ad. But what are gamified 360 VR ads? Gamified 360 VR ads are basically 360 VR ads that are playable. If you recall our first installment on...

All About 360 VR Advertising Part 1: What is It?

by Laura Barton | Feb 16, 2018 | 360 VR

If you work in the fields of tech, marketing, and maybe even advertising, you’ve probably already heard about 360 VR. In a span of a few years, more and more brands are beginning to leverage this technology to the point that it’s become quite the marketing buzzword....

360 VR Ad Tip: Keep Things Interesting

by Laura Barton | Oct 31, 2017 | 360 VR

Being in the 360 VR space, we’ve seen quite a lot of 360 content creations: some have been really good and impressive and others not so much. One of the things we’ve observed about sub-par 360 video executions is that people forget that immersive 360 VR ads are a...