360° Video Ads Work: 360° vs. Traditional Display

If we’ve said it once, we’ve said it hundreds of times: 360° content is really effective and this applies to images, videos, and of course ads!

If you’ve been following Advrtas and Outlyer Tech, you know we’re all about the marketing and advertising applications of 360° (and Virtual Reality). We’re strong proponents of the positive impact these technologies can have on the consumer brand relationship. One of the biggest reasons for this, which we’ve said repeatedly, is because of how much more engaging and compelling 360° and VR content is, especially when compared to the 2D content we’ve been consuming for decades. We’ve also touted how 360° is the future of advertising and of outstream video and launched the world’s first 360° outstream solution this past spring. In a recent post, we even listed a few benefits and ways that people can leverage 360° content today. But all this was talk and speculation. Now there’s data to back it up.

So now, we tell you even more emphatically: 360° advertising IS effective, especially when compared to traditional display, and it will change the digital ad world. But don’t just take our word for it. Read the facts and check the numbers. We even put it in a colorful infographic for you:

Effectiveness of 360 video ads

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