by Laura Barton | Feb 16, 2018 | 360 VR
If you work in the fields of tech, marketing, and maybe even advertising, you’ve probably already heard about 360 VR. In a span of a few years, more and more brands are beginning to leverage this technology to the point that it’s become quite the marketing buzzword....
by Laura Barton | Oct 31, 2017 | 360 VR
Being in the 360 VR space, we’ve seen quite a lot of 360 content creations: some have been really good and impressive and others not so much. One of the things we’ve observed about sub-par 360 video executions is that people forget that immersive 360 VR ads are a...
by Laura Barton | Oct 27, 2017 | 360 VR
A major shift in how brands engage with consumers is afoot. It’s partly due to consumers becoming blind to the endless, daily barrage of advertisements thrown at them as brands continue their perennial quest to break through the clutter. But it’s also being fueled by...
by Laura Barton | Oct 24, 2017 | 360 VR
360 VR being used as effective marketing and advertising tools is spreading. Businesses from such diverse verticals as entertainment, insurance, travel, automotive, food, beverage, and even OTC pain medications have all been experimenting with these rapidly emerging...
by Laura Barton | Oct 6, 2017 | 360 VR
If you haven’t started to include 360 VR Content in your media plans yet, what are you waiting for? Dozens upon dozens of brands have spent millions of dollars creating 360 degree videos that are thrown up on social media platforms. The good news is that brands from...