Our Blog

If you haven’t started to include 360 VR Content in your media plans yet, what are you waiting for? Dozens upon dozens of brands have spent millions of dollars creating 360 degree videos that are thrown up on social media platforms. The good news is that brands from...

Europe's biggest ad & marketing tech show DMEXCO is a wrap. If there's one big takeaway from only 2 days, more than 50,000 visitors and over a 1,000 exhibitors it's this: Everyone's trying to figure out a way to better connect with audiences. One of the keys in...

5 hours. That’s how long the average American spends daily on their smartphone and what should be called the “5 hour opportunity.” Go to Asia and the time is longer, head to Europe and it dips slightly. But no matter where you go and no matter how you look at it,...

360 VR is continually and quickly being integrated to more of our everyday lives. It’s a fact. And we see it in different ways. We see it in the rise of demand for 360 content and the increase of user-generated 360 content, both bolstered by the sudden affordability...

Creative Matters with Immersive 360 VR Ad Content Digital advertising isn’t as simple as slapping a picture of a product on a nice background and captioning it with the words, “Buy this product.” Usually, the process of creating an ad is more detailed and more...

When it comes to traveling, I’m very picky about my hotel room. It’s really what makes or breaks my vacation. So if I end up with a not so clean room or even a hotel that’s super run down, I’m dying for my vacation to be over. Sounds a little bit dramatic, but it’s...

Co-Written by Laura Barton If you’re in advertising or marketing, you’ve probably already heard of virtual reality and its cousin, 360 content. You’ve also most certainly recognized the potential that these two technologies, particularly virtual reality, have when it...

Last week, we talked about how people enjoy and prefer 360 content over traditional display. Like we said, no surprise there as 360 video advertising and 360 virtual reality ads are very interesting and engaging. For this week’s post, we’re showing you more stats (as...

As someone who works in the 360 VR space, it’s very encouraging to hear the statistics about 360 video advertising and how people like 360 ads better than traditional display ads. But why wouldn’t they? After all, 360 videos and images are such engaging and...

In a recent survey of US agency executives done by Vibrant Media, it was discovered that nearly 90% of agencies find virtual reality (VR) compelling as a digital marketing channel. But, despite this positive perception, most haven’t purchased VR ads for their clients....