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360 VR Ads

Drive Ad Engagement

What are 360 VR Ads?

360 Virtual Reality Ads (360 VR Ads) are an entirely new premium ad format that can be served via today’s digital ad ecosystem. Unlike traditional ads, the content of the ad responds to device/user movement, can be fully interactive and can completely surround the user as if they are standing in the middle of a sphere. 360 VR ads that leverage Advrtas technology can be placed just about anywhere you would run a digital display or video ad today – on any website or app, on any browser, any device, and even any operating system.

360/VR is the fastest growing segment within digital media because unlike traditional marketing content, 360 degree virtual reality ads break the “walls” of traditional “boxed-in” advertising formats, allowing viewers to move their device left, right, up, or down, to view and interact with content – transforming them from passive viewers to active participants.

How They Work

360VR ad content can be explored by moving your mobile device, screen touch or mouse movement if on desktop. This takes advertising to an entirely new level of viewer engagement we call
Super Rich Media.
Advrtas’ 360/VR ads work on any device.This includes desktop, tablet, and mobile devices. They also work on any platform (Android, iOS), as well as any browser and in apps too. And contrary to ads placed inside virtual reality experiences (in-VR ads), no VR headset is required to experience our 360/VR ads.

Our 360 VR ads are browser based – meaning that they don’t need an app or SDK to work on mobile, tablet or desktop. This allows our ads to work anywhere and to have such a wide reach (more than 2 billion actually).

Advrtas 360 VR ads are also fully responsive, viewable in both vertical and landscape mode and can go full screen with just one tap of the screen. In addition, they feature 1-touch VR mode that makes viewing in a headset easy and simple. Simply touch the VR icon on your mobile device, the screen splits in two and then place your smartphone in a Google Cardboard or similar VR headset and you’re fully immersed in a branded virtual reality experience.

One of the other big benefits of 360 VR ads powered by Advrtas is that they integrate with the existing digital ad ecosystem and protocols. This means that publishing 360 VR ads are the same as publishing any ad: all you need is a code snippet. It also means that 360 VR ads have reach today and they can be served programmatically as well.

Is 360VR content effective for advertising?

Yes! Aside from independent studies done by the likes of Nielsen Media, Greenlight Insights, Business Insider and more, we’ve conducted live campaigns and pulled together some of the results in the form of case studies. We’ve also accumulated much of the industry research into handy infographics. You can access both here on our 360 VR Ad Resources page.

Our 360VR ads have consistently shown high engagement rates (as high as 97% on mobile) and high CTRs as well (50x the industry average on mobile). For more detail, click here.

You can be rest assured knowing that to date there’s plenty of research in the marketplace touting how much more engaging 360 and VR ads than traditional ads and there’ll be even more to come as more and more brands test this new ad format.

Ways to Create 360VR Content

Creative options for 360VR advertising are both diverse and endless. Most companies already producing 360VR content are doing so as video – and this may be the first opportunity you come across for advertising – but 360VR ads can be produced using any form of rich media–including 2D assets! The following are three creative format options for 360 VR ads that are unique to Advrtas’ technical solution.

Video/Photo Capture

Currently this is the most common method for producing 360VR content. 360 video or photography is taken using special camera rigging. This type of rigging ranges from affordable GoPro style units to very expensive cinematic style equipment. There are many commercial video production companies who have this equipment and are already shooting in 360.
Once the 360 content is captured it is integrated into the Advrtas technology and then published as an ad unit or marketing widget. More interactivity can be layered on in the form of hotspots, CSS layers, and calls to action. Many brands have already begun shooting 360 video and are looking for ways to leverage it for marketing and advertising. An ad unit featuring this 360 VR content is a great way to engage consumers while also helping to achieve ROI on your 360 image or video capture investment.

Computer Generated Imagery (CGI)

CGI content is a natural format for 360 especially given the fact that most video games are already designed to be viewed in this format. Even if their assets are not optimized for web, this style media can be easily converted to a 360 VR ad format. Plus, it is a great way to advertise game style of entertainment (i.e. if you are going to create content in 360, why not advertise in 360?). Like video, CGI is integrated into the Advrtas technology and can be programmed to be fully interactive including a final click to download the game. CGI ad units can be designed and provided to Advrtas by the brand or creative agency, or Advrtas can be hired to design and build the ad.

Traditional 2D Assets

A little known fact about 360 virtual reality ads is that you don’t need 360VR content to create a 360 experience. Advrtas is an industry leader with the unique ability to help advertisers leverage
their existing 2D assets to create amazing, fully interactive 360 VR ad units or marketing destinations. Although in-house creative teams can eventually learn how to build 360 experiences using 2D assets, it is likely in the beginning Advrtas will be needed to help create this style ad. But even with creative costs considered this ad style can still be cheaper and faster to create than either video or CGI. Final creative is integrated into Advrtas and published just like any other 360 VR ad content.

Different Ways to Leverage 360VR Content

360 Ad Unit

Advrtas’ technology offers a wide variety of 360/VR ad formats that can be featured as both “Display” and “Native” ad units. 360 VR ads can feature video, images or both. An additional CSS layer allows our 360 VR ad units to be branded throughout the entire ad experience even if using an expandable or take-over style ad. And because they are fully interactive and include hotspots, our ads can feature a rich assortment of content that lead to a specific call to action.

Also, all of our 360 VR ads come with a built-in 1-click VR mode. Consumers can now become completely immersed in brand storytelling experiences and take deeper dives into advertisements from even the simplest of ad formats.

Marketing Module or Widget

Although Advrtas has been designed to support ad units, our technology can also support 360/VR marketing modules (aka widgets) that can sit on brand or publisher websites. This means brands can use 360 virtual reality ads to engage consumers then direct them to a more robust 360/VR experience on their website that also engages viewers and entices them to book, buy, get more information or any other form of call to action. 360 VR marketing modules can be hosted on either the publisher’s, advertiser’s or Advrtas’ server.

360 VR Ad Formats

Our 360 VR ads can be display, video, as well as native ad units. They are all IAB, MRAID, VPAID, and Safeframe compliant. They are even full screen capable, responsive, able to be viewed in landscape mode or vertically, and feature 1-touch VR mode. Advrtas 360 VR ads can also feature fully interactive hotspots.

Advrtas 360 VR ads can feature 360 videos, 360 images, as well as 2D assets inside a 360 environment. Advrtas 360 VR ads can be gamified too – another method of engaging viewers with 360 VR ads.

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