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Why AI Immersive Ads are the Breakthrough to the Advertising of Tomorrow

Why AI Immersive Ads are the Breakthrough to the Advertising of Tomorrow

by Laura Barton | Jul 11, 2018 | Immersive Technology

Over the last few years, Artificial Intelligence has become a hot topic in the advertising industry. It’s usually referenced when discussing innovations that can help drive advertising and marketing campaigns for the best ROI while simultaneously gathering oodles of...
When Will Advertising Come Out of the Box?

When Will Advertising Come Out of the Box?

by Laura Barton | Apr 24, 2018 | Immersive Technology

With billions of people consuming content daily through smartphones, desktops, and tablets, it’s safe to say that we are living in a new era of entertainment. An era where content is being consumed in smaller bite sized pieces. And although we now have the ability to...
How can Advertising Survive in an Ad Blocking World?

How can Advertising Survive in an Ad Blocking World?

by Laura Barton | Mar 6, 2018 | Immersive Technology

This post was co-written by Cara Covarrubias It’s been less than a month since Google released its ad blocking update to comply with ad standards outlined by the Coalition for Better Ads. While it’s understood within the ad industry why the changes were made, it can...
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