Over the last few years, Artificial Intelligence has become a hot topic in the advertising industry. It’s usually referenced when discussing innovations that can help drive advertising and marketing campaigns for the best ROI while simultaneously gathering oodles of data that provide invaluable and actionable insights. With all the benefits afoot, it wasn’t surprising when in November 2017, Forbes referenced a Forrester study that predicted 70% of enterprises expect to implement AI over the next 12 months.

Likewise, with the growing Immersive Media landscape, brands are even more excited about new ways to connect with their audiences. The enlarged canvas of Immersive Ads coupled with their inherent ability to track all actions within the ad unit, make them an unrivaled new vehicle for brands to engage audiences. When you combine the power of AI with the interactivity of Immersive Advertising, brands and ad agencies have a highly effective new form of connecting with consumers that is proven to drive “active” time spent with brand at a lower cost. Hence it’s no surprise that innovative brands and agencies are starting to include AI Powered Immersive Ads in their media plans.

Why are forward leaning brands and agencies jumping in and testing the waters with AI Immersive Ads? The answer: “active” time spent with a brand ROAS (return on ad spend). But just as there are trailblazers ready to capitalize on this new way to advertise digitally, there are also brand managers, programmatic professionals and media planners that are hesitant to take the AI Immersive Ad plunge.

Why the hesitation? It all comes down to fear, the kind that plagues any industry, not just the advertising and marketing sectors.  It’s the fear of trying something new. It’s taking that calculated risk on the latest technology in hopes that your campaign will break records, win awards, and increase sales. Investing in something new takes courage and requires the commitment to gain an understanding of the unknown.

The great thing about AI and Immersive Ads is that both technologies are showing strong evidence that they work independently. The case studies and the data are already out there! Big brands are talking about their early wins leveraging AI, and supporting the effectiveness of Immersive Media and marketing. When you combine the power of both you have the ingredients for a successful digital (Immersive) ad campaign.

AI Immersive Ads Bring Value Without Breaking the Bank

If you’re thinking that it’s very expensive or costly to start leveraging Immersive AI powered Ads for your next campaign, think again. Since Immersive Ads can be created with existing 2D assets (i.e., JPGs, PSDs, PNGs etc), their overall production cost is much lower than most anticipate. Yes they can be created with 360 imagery and video, but some argue that creative opportunities soar for AI Immersive Ads when you create a 360 environment using the 2D assets that most brands already have.

Further, since fully interactive, AI Immersive Ads can live within existing display ad spaces, the cost of the media is much lower than video. Plus, unlike video, you can optimize ads in real time and make necessary adjustments to increase performance almost instantaneously. With production costs and media spend for an AI Powered Immersive Ad coming in at a fraction of the cost of a standard 15 second video ad, you’re getting more value for your ad dollars. But perhaps more importantly, with AI Immersive Ads you get results: higher active brand engagement, higher Interacted View Time (IVT), better click-throughs and actionable “real-time” insights.

Consequently, when you take into account their low production costs, display ad inventory pricing, effectiveness and opportunities for learnings, it’s no wonder that it’s the astute brand and advertising executive that’s recognizing the benefit of including AI Powered Immersive Ads into their integrated marketing plans today. For marketers, we have a huge opportunity with AI to help us dramatically improve how consumers perceive advertising. By harnessing the learning capabilities of AI and the effectiveness of Immersive Media to run AI Powered Immersive Ad campaigns, marketers will become more adept at engaging consumers with branded content and come even closer to their nirvana, where data is used to foster a one-to-one relationship between consumer and brand.

Want to learn more about the effectiveness of AI Immersive ads? Download this FREE Guide to 360 eBook.

Advrtas is the World’s Only AI Powered Immersive Advertising Technology for Mobile. Follow us on social @Advrtas for more insight.