IMMERSIVE BRAND DIGEST, July 5, 2021

by Laura Barton | Jul 6, 2021 | 360 Video, 360 VR, Advertising, AR, AR, Immersive Advertising, Immersive Technology, VR

It’s been quite a year since ADVRTAS launched the first issues of the Immersive Brand Digest pre-pandemic. We put the IMB Digest on hold as brands put the brakes on things. But as the west and parts of Europe come out of our pathogen inspired haze and panic, consumers...

IMMERSIVE BRAND DIGEST, Vol. 2

by Laura Barton | Mar 5, 2020 | 360 Video, 360 VR, Advertising, AR, Immersive Advertising, Immersive Technology, Uncategorized, VR

In this edition of the Advrtas Immersive Brand Digest, we bring you six more examples of brand teams getting really inventive, creative and fun with how they use immersive media for branding and engagement. From fast food and floral to potatoes, consumers are being...

Brands Using Immersive Tech To Engage Consumers

by Laura Barton | Feb 6, 2020 | 360 VR, Advertising, Immersive Technology, Uncategorized

It’s the 2020s, what some experts have dubbed the “Decade of XR”. And while we saw an increase in the quantity and variety of brands using immersive “XR” tech like 360 content and 360 video, virtual reality (VR), augmented reality (AR) and mixed reality (MR) in the...

7 Reasons Why 360 Banners Must Be In Your Mobile Ad Budget

by Laura Barton | Jun 19, 2019 | 360 VR, Immersive Technology, Uncategorized

If your media plan includes reaching audiences across mobile this is a must-read for you. The simple truth is that there is a more engaging and cost-effective way to reach consumers on mobile other than the prevailing video and rich media display and digital ad...

5 Ways Digital Marketing Teams Can Use 360 Degree Content Today

by Laura Barton | May 9, 2019 | 360 VR, Immersive Technology, Uncategorized

When it comes to the world of digital advertising and marketing, there’s a new content format that’s quickly approaching front and center. It’s immersive 360 degree content. It can take the form of 360 content like 360 videos or images, or VR, AR, MR, etc. But no...

Isn’t It Time Mobile Ads Got Better?

by Laura Barton | Apr 10, 2019 | 360 VR, Immersive Technology, Uncategorized

I came across a figure the other day published by eMarketer that gave me pause. According to the digital research firm, global digital ad spend is expected to surpass $333 billion this year. Allow that to sink in for a moment. That’s a third of a trillion dollars...