The Do’s and Don’ts of 360 VR Advertising

by Laura Barton | Apr 28, 2017 | 360 VR

Co-Written by Laura Barton If you’re in advertising or marketing, you’ve probably already heard of virtual reality and its cousin, 360 content. You’ve also most certainly recognized the potential that these two technologies, particularly virtual reality, have when it...

360 Ads Perform Better than Traditional Display (Part 2)

by Laura Barton | Apr 13, 2017 | 360 VR

Last week, we talked about how people enjoy and prefer 360 content over traditional display. Like we said, no surprise there as 360 video advertising and 360 virtual reality ads are very interesting and engaging. For this week’s post, we’re showing you more stats (as...

360 Ads Are Better! (Part 1)

by Laura Barton | Apr 12, 2017 | 360 VR

As someone who works in the 360 VR space, it’s very encouraging to hear the statistics about 360 video advertising and how people like 360 ads better than traditional display ads. But why wouldn’t they? After all, 360 videos and images are such engaging and...

360VR Ads: The Bridge to VR Ads

by Laura Barton | Apr 7, 2017 | 360 VR

In a recent survey of US agency executives done by Vibrant Media, it was discovered that nearly 90% of agencies find virtual reality (VR) compelling as a digital marketing channel. But, despite this positive perception, most haven’t purchased VR ads for their clients....

360 Ad Formats (with Virtual Reality mode)… HERE TODAY!

by Laura Barton | Mar 10, 2017 | 360 VR

  Recently, I was fortunate to travel to Toronto with our CEO, Robert Bruza, to participate and present at IAB Canada’s Business of Digital Seminar Series. The topic for the event pertained to the marketing and advertising implications of 360 degree content,...