Ad Tech Companies are Evolving but are Brands Moving at the Same Speed?

by Laura Barton | Aug 8, 2018 | Immersive Technology

Emerging technology plays an important role in introducing new ways to drive business. With mixed reality, VR, augmented reality, and AI at the forefront of this new market segment, advertisers are persuaded to create cutting-edge strategies to help them promote their...

4 Reasons Why Immersive Smart Ads Need To Be In Your Media Plan

by Laura Barton | Jul 24, 2018 | Immersive Technology

You need AI Immersive Ads in your media plan.After all, if Immersive Ads are the breakthrough to the ads of tomorrow, wouldn’t you want to have them on your media plan now before it’s too late?If you read last week’s post, you already know four reasons why Immersive...

4 Reasons Immersive Smart Ads Are Better Than Video and Display

by Laura Barton | Jul 15, 2018 | Immersive Technology

Video and display ads are becoming a nuisance to many consumers when it comes to online experiences, leaving advertisers to use deceitful tactics in an attempt to get noticed. From display ads that take up large portions of space on websites, to pop-up ads that...

Why AI Immersive Ads are the Breakthrough to the Advertising of Tomorrow

by Laura Barton | Jul 11, 2018 | Immersive Technology

Over the last few years, Artificial Intelligence has become a hot topic in the advertising industry. It’s usually referenced when discussing innovations that can help drive advertising and marketing campaigns for the best ROI while simultaneously gathering oodles of...

When Will Advertising Come Out of the Box?

by Laura Barton | Apr 24, 2018 | Immersive Technology

With billions of people consuming content daily through smartphones, desktops, and tablets, it’s safe to say that we are living in a new era of entertainment. An era where content is being consumed in smaller bite sized pieces. And although we now have the ability to...