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2016 has seen dozens of brands dipping their toes into the proverbial 360 VR waters. And while many have experienced millions of views, none quite match the success of not one, but two, Clash of Clans 360 degree videos. That’s why Clash of Clans earns the Advrtas...

As virtual reality is steadily gaining traction, there are those who have embraced it as the next great platform after mobile. They have fully accepted that VR and its relatives, 360 content, AR (augmented reality) and MR (mixed reality), will not only bring about...

At the recent digital marketing conference, DMEXCO, there were two big takeaways that both marketers and publishers must take note of. First was the premise that consumers are demanding experiences. Second was that they don’t want to be “told” stories, they want to be...

Over the course of the past month and a half, we’ve brought to you much insight about this whole new world of 360 degree ads and virtual reality advertising. Hopefully, your eyes have been opened to the many possibilities these new mediums present and you recognize...

You’ve heard us say it before, the coming of 360 VR provides us context that 2D content has never provided. In one of our previous posts, we even defined what context is for you. And just to jog your memory, context is (according to Dictionary.com), “the set of...

With the summer holidays at hand and the so called “year of VR” half over, it seems fitting that this post features the insight of a newbie to the 360° & Virtual Reality content space. For those of us deep in the industry, it’s easy to forget that most of the...