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#VR4Good
As virtual reality is steadily gaining traction, there are those who have embraced it as the next great platform after mobile. They have fully accepted that VR and its relatives, 360 content, AR (augmented reality) and MR (mixed reality), will not only bring about...
4 Distribution Channels to Help Leverage 360 Degree & VR Content Today
At the recent digital marketing conference, DMEXCO, there were two big takeaways that both marketers and publishers must take note of. First was the premise that consumers are demanding experiences. Second was that they don’t want to be “told” stories, they want to be...
All About 360 Degree Ads and Virtual Reality Advertising: The First Mover Advantage
Over the course of the past month and a half, we’ve brought to you much insight about this whole new world of 360 degree ads and virtual reality advertising. Hopefully, your eyes have been opened to the many possibilities these new mediums present and you recognize...
360° Video Ads Work: 360° vs. Traditional Display
If we’ve said it once, we’ve said it hundreds of times: 360 VR is really effective and this applies to images, videos, and of course ads! If you’ve been following Advrtas and Outlyer Tech, you know we’re all about the marketing and advertising applications of 360°...
What Do We Mean?: 360° Content and How it Provides Context
You’ve heard us say it before, the coming of 360 VR provides us context that 2D content has never provided. In one of our previous posts, we even defined what context is for you. And just to jog your memory, context is (according to Dictionary.com), “the set of...
VR, 360, AR, MR & Beyond: A “Newbie’s” Perspective
With the summer holidays at hand and the so called “year of VR” half over, it seems fitting that this post features the insight of a newbie to the 360° & Virtual Reality content space. For those of us deep in the industry, it’s easy to forget that most of the...
Why 360° Video Ads are the Future of Advertising
The world is a big, round place with lots to see and we’ve been looking at it through cropped lenses for far too long! Well that’s the sentiment you might start to have after you’ve experienced even the slightest bit of 360-degree content that’s steadily making its...