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When Will Advertising Come Out of the Box?
With billions of people consuming content daily through smartphones, desktops, and tablets, it’s safe to say that we are living in a new era of entertainment. An era where content is being consumed in smaller bite sized pieces. And although we now have the ability to...
Free Infographic: What People Think They Know About 360 VR Ads
Often when we suggest “Immersive 360 VR Advertising” as a viable way for brands to engage with consumers on mobile, we’re met with similar reactions. Where’s the reach? Isn’t it expensive? Can it be delivered programmatically? Or the popular, “but we don’t have...
The Opportunity for Brand Engagement on Mobile
Banner blindness. It’s been something the ad industry has been battling for a number of years. In fact, according to ad display benchmarks, the interaction rate for a standard 300x250 ad is approximately 1.74%. That’s not a lot of people interacting with an ad,...
How can Advertising Survive in an Ad Blocking World?
This post was co-written by Cara Covarrubias It’s been less than a month since Google released its ad blocking update to comply with ad standards outlined by the Coalition for Better Ads. While it’s understood within the ad industry why the changes were made, it can...
All About 360 VR Advertising Part 3: The Power of 360 Video
Usually, when you say “360 VR”, people associate this with 360 video. It is, after all, probably the most popular 360 VR format out there. If you consider the user-generated 360 videos on YouTube alone, you’re talking about thousands upon thousands of content. Let’s...
All About 360 VR Advertising Part 2: Gamified 360 VR Ads
Gamified 360 VR ads are a great way for brands to tell a story, immerse consumers, and even engage them to interact with the ad. But what are gamified 360 VR ads? Gamified 360 VR ads are basically 360 VR ads that are playable. If you recall our first...
All About 360 VR Advertising Part 1: What is It?
If you work in the fields of tech, marketing, and maybe even advertising, you’ve probably already heard about 360 VR. In a span of a few years, more and more brands are beginning to leverage this technology to the point that it’s become quite the marketing buzzword....
360 VR Ad Tip: Keep Things Interesting
Being in the 360 VR space, we’ve seen quite a lot of 360 content creations: some have been really good and impressive and others not so much. One of the things we’ve observed about sub-par 360 video executions is that people forget that immersive 360 VR ads are a...
Are You Ready for the Dawn of Immersive Advertising?
A major shift in how brands engage with consumers is afoot. It’s partly due to consumers becoming blind to the endless, daily barrage of advertisements thrown at them as brands continue their perennial quest to break through the clutter. But it’s also being fueled by...
10 Tips on 360 VR Advertising for Beginners
360 VR being used as effective marketing and advertising tools is spreading. Businesses from such diverse verticals as entertainment, insurance, travel, automotive, food, beverage, and even OTC pain medications have all been experimenting with these rapidly emerging...