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Read up on the latest in Immersive Technology, including global tech events, ad tech, and new developments in Immersive Media.
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5 Ways Digital Marketing Teams Can Use 360 Degree Content Today
When it comes to the world of digital advertising and marketing, there’s a new content format that’s quickly approaching front and center. It’s immersive 360 degree content. It can take the form of 360 content like 360 videos or images, or VR, AR, MR, etc. But no...
Isn’t It Time Mobile Ads Got Better?
I came across a figure the other day published by eMarketer that gave me pause. According to the digital research firm, global digital ad spend is expected to surpass $333 billion this year. Allow that to sink in for a moment. That’s a third of a trillion dollars...
What Makes Smart Advertising “Smart?”
There’s a buzz word in tech that’s got everyone describing things more “intelligently” (pun intended). It’s the word Smart. Smart technology. Smart homes. Smart cars. In general, we understand that it’s used as an adjective to amplify the noun to follow, but we...
Device Motion – A New Way to Do Ads
One of the first things taught when learning how to safely navigate the web is to avoid clicking on ads. Thanks to spam and virus horror stories, most people are afraid of the ads they see, especially the ones that want you to click on them the most. With how often...
Emerging Ad Technology Offers Hotel Chains A Unique Way To Advertise
Emerging Technology comes in many different formats. It is used in robotics. It’s seen widely in nanotechnology. However, Artificial Intelligence is the emerging tech that is taking center stage. And while it’s no secret that Immersive Ad Technology helps translate...
Data Science Salon L.A. Will Be Totally Worth Your Time
The Future of AI powered Immersive Media should be a monthly discussion topic on the agenda of every entertainment property’s strategy meeting! With consumers making purchases on over 3 billion smartphones worldwide leveraging Augmented Reality, Virtual Reality, and...
Ad Tech Companies are Evolving but are Brands Moving at the Same Speed?
Emerging technology plays an important role in introducing new ways to drive business. With mixed reality, VR, augmented reality, and AI at the forefront of this new market segment, advertisers are persuaded to create cutting-edge strategies to help them promote their...
4 Reasons Why Immersive Smart Ads Need To Be In Your Media Plan
You need AI Immersive Ads in your media plan.After all, if Immersive Ads are the breakthrough to the ads of tomorrow, wouldn’t you want to have them on your media plan now before it’s too late?If you read last week’s post, you already know four reasons why Immersive...
4 Reasons Immersive Smart Ads Are Better Than Video and Display
Video and display ads are becoming a nuisance to many consumers when it comes to online experiences, leaving advertisers to use deceitful tactics in an attempt to get noticed. From display ads that take up large portions of space on websites, to pop-up ads that...
Why AI Immersive Ads are the Breakthrough to the Advertising of Tomorrow
Over the last few years, Artificial Intelligence has become a hot topic in the advertising industry. It’s usually referenced when discussing innovations that can help drive advertising and marketing campaigns for the best ROI while simultaneously gathering...