Privacy Policy

Introduction

Welcome to Advrtas’ Privacy Policy (“Policy”). In this Policy, we use the terms “Advrtas“, “our“, “us” and “we” to refer to Advrtas. and our affiliates.

Advrtas is committed to protecting the privacy of individuals (“users”, “you“, “your“) when we process data about them via our proprietary Immersive Ads platform (the “Platform”), when they visit our website at www.advrtas.com (the “Website”) and when we engage in marketing activities based on contact information they provide to Advrtas through other means described in this Policy.

For questions or concerns, please email privacy@advrtas.com or call +1 (818) 630-9600.

I. Important Information and Who we are

Purposes of this Policy

This Policy sets out how Advrtas collects and processes personal data about you via the Platform, when you visit the Website, and when we engage in marketing activities based on contact information you provide to Advrtas through other means described in this Policy. It also sets out our practices regarding our use of such data, the steps we take to protect it, the parties with whom we share it, and the choices and rights that you have regarding how we collect and process personal data about you.

You should read this Policy carefully so that you are fully aware of how and why we are using your personal data.

Who we are

Advrtas is the world’s only AI powered Immersive “Smart” Ad solution. We combine our non-traditional “device-motion activated” Immersive Ad formats with Artificial Intelligence to help brands better engage with consumers on mobile.

Our Immersive Smart Ads can be distributed programmatically & direct to publisher, reaching >3 billion smartphones worldwide today.

Services include creating, hosting, optimizing & reporting of advanced self-optimizing Smart Ads that drive “active” time spent with brands.

How to contact us

For questions or concerns, please email privacy@advrtas.com or call +1 (818) 630-9600.

Changes to the Policy

From time to time Advrtas may revise this Policy. The date of the last update can be found at the bottom of the Policy. If we make revisions that materially change or affect whether or how we collect or use personal data, we will notify by means of a notice on our Website prior to the change becoming effective. If you would like to stay up-to-date on our most current policies and practices, you should review the Website periodically.

Data pertaining to children

Advrtas’ products and services are not designed for children, and we do not knowingly collect personal data from or about any children. If we are made aware that we have received personal data from or about a child, we will use reasonable efforts to remove that data from our records.

Links, other websites and other third parties

This Policy relates solely to the personal data we collect and process about you in relation to our Platform, our Website, and other interactions you may have with Advrtas described in this Policy. Advrtas’s Website contains links to other sites, and the ads delivered by the Platform may run on a variety of other sites. Clicking on those links, accessing other sites, or enabling those connections may allow third parties to collect or share data about you. Advrtas does not control these third-party sites and is not responsible for the privacy practices of such other sites. You should refer to the privacy statements of such third-party websites to find out how they collect and use your personal data and whether and for what purpose they use cookies. Also, as explained below in Section 5, third parties may process personal data from you when you visit the Website. Such processing is governed by privacy statements of such third parties. 

II. What personal data we collect and why we collect it via the Platform

While Advrtas collects certain categories of personal data in the course of delivering an ad to you via the Platform, we do not intentionally collect data that reveals your real-world identity, such as your name, address, phone number, or any government identifiers such as your Social Security Number. Instead, Advrtas collects certain data about your computer or device through the use of cookies and other similar technologies, as explained below.

We may assign a unique identifier called a Advrtas ID to your browser, mobile device, when we serve an ad to it or you use it to access a client’s digital properties, including their websites, emails, apps, and websites, emails, and apps where their ads appear (“Digital Properties”). The Advrtas ID enables the Platform to determine within a reasonable level of confidence that a computer or device is the same as one with which the Platform has previously interacted. For example, the Advrtas ID allows us to determine that a browser or device to which we served an ad on Monday is likely to be the same browser or device for which we observed a purchase on Tuesday.

The Advrtas ID is a cookie ID (a unique ID assigned randomly by Advrtas to a browser).

III. How data is collected via the Platform

The Platform uses various technologies to collect your personal data from Digital Properties.

Cookies and other ad-targeting technologies

Like most digital marketing platforms, Advrtas uses cookies and other technologies to recognize computers and devices and collect the categories of data described above in Section 2 so that we and our clients are able to understand your interests, deliver more relevant advertising to you, measure the impact of that advertising, and better understand your digital media usage patterns.

The types of technologies used via the Platform that enable us, our clients, and our partners to identify a computer or device, and enable the Platform to function and serve more relevant ads include:

• Cookies – Cookies are small text files that contain a string of characters. Advrtas uses cookies to uniquely identify an Internet browser. Certain browsers or browser settings sometimes block cookies, and cookies may not work effectively on some mobile devices.
• Pixel Tags – Pixel tags are transparent images, iFrames, or JavaScript that we, our clients, and our partners use to understand how users interact with their Digital Properties.

IV. How the Platform uses data

We use the personal data that we collect to deliver more relevant ads to you. We also use it to improve our Platform and the products and services that we provide to our clients and partners, and to create new products and services. We have set out below a description of specific ways we use your personal data in the Platform.

Creation of segments

As described above, a segment is a grouping of users who share one or more attributes. While Advrtas does not create segments that are based upon what we consider to be sensitive information (for example, we do not create segments of EEA users based on personal data considered to be sensitive in the EEA, such as personal data revealing your racial or ethnic origin, political opinions, religious or philosophical beliefs, or trade union membership, personal data concerning your health, sex life or sexual orientation, or genetic or biometric data), our clients may use the Platform to process some sensitive data, which may come from our clients’ Digital Properties or our partners. We take steps designed to ensure that this is done in compliance with applicable laws and self-regulatory guidelines, including through our contracts and policies with our clients and partners.

Automated decision-making and profiling

The Platform uses proprietary algorithms to make decisions about how an ad behaves and looks. The ads you see are the result of client campaigns that specify variations to the ad assets with the use of our algorithms. The ways in which we use algorithms to determine which ad assets to display may be considered automated decision-making in certain jurisdictions. Additionally, these processes, in combination with client campaigns described below, may constitute profiling in certain jurisdictions.

As explained above, we assign a Advrtas ID to your browser or device. Using proprietary technology, we associate data that we collect about you with this Advrtas ID and create segments using inferred details about certain of your preferences and behavior. For example, if you are looking at one of our ads and interact with with a portion of it instead of another we will categorize you into a segment. This segment could be used later to send you a more specialized ad pertaining to your past interactions.

The automated processes that we use do not affect your legal rights (such as your right to vote, take legal action, or freely associate with others) or your ability to receive social benefits or obtain citizenship, nor do they have legal effects on you. Also, we do not knowingly process or make automated decisions about EEA users based on any data that falls into special categories in the EEA. As described below, you have the right to object to this automated processing at any time and you may have additional rights described in Section 11.

Legal basis for processing

Our legal basis for collecting and using the personal data described above will depend on the personal data concerned and the specific context in which we process it. However, we will normally collect personal data from you only where the processing is in our (or a third party’s, such as our clients’) legitimate interests and not overridden by your rights, such as your right to opt out. If we collect and use your personal data in reliance on our legitimate interests (or those of any third party), this interest will normally be to operate the Platform and serve you ads on behalf of our clients. We may have other legitimate interests and, if appropriate, we will make clear to you at the relevant time what those legitimate interests are.

If you have questions about or need further information concerning the legal basis on which we collect and use your personal data, please contact us at…

Opting Out

For more information on how to opt-out of interest-based advertising, please visit this page: https://advrtas.com/opt-out/

V. What personal data we collect and why we collect it via the Website

If you visit our Website or certain third-party marketing applications used by Advrtas, or if you interact with Advrtas in other ways described below, Advrtas collects certain personal data from you when you choose to reveal it to us, and we also automatically collect certain personal data. Third parties may collect personal data from you if you use certain features on the Website. The Website also may reflect certain personal data provided to us separately when you provide your consent for such display.

Personal data you provide

When you visit the Website, you may choose to provide your personal data to fill out a contact us form or download a resource. You may also choose to provide us with your personal data through sources other than the Website, including, for example when you register for or attend an event hosted by or related to Advrtas. The personal data may include your name, email address, company, title, and region, as well as information about your business such as industry, size, revenue, and address. You have the ability to provide additional information at your discretion.

You also may provide us with your personal data on the publicly accessible blogs on our Website. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them.

We do not link the personal data described in this section with personal data that we may have about you in the Platform. You may choose to stop receiving marketing communications at any time by following the unsubscribe instructions included in any marketing communications we send you or by contacting us via email at privacy@advrtas.com. Also, you may request removal of your personal data from our blog, community forum, or our marketing database by contacting us the same way.

In some cases, we may not be able to remove your personal data from publicly accessible blogs on the Website, in which case we will let you know if we are unable to do so and why.

Personal data collected automatically

As is true of most websites, we gather certain personal data automatically when content is displayed to you on the Website and store it in log files. This information may include IP address, browser type, Internet Service Provider, referring and exit pages, operating system, date and time stamp, and/or clickstream data. We do not link this data stored in log files to other information we collect about you.

We also automatically collect, and allow certain of our partners and service providers automatically to collect, personal data from you when you visit the Website. This is done using various technologies including cookies and pixels. Examples of service providers include video providers and email service providers. We consider the data that we collect from you on the Website using cookies and pixels as Pixel Data, which is described above in Section 3. Our partners and service providers also may collect personal data, may sync with additional third parties, and may allow third parties with whom they partner to set cookies on the Website. Please note, Advrtas does not control these partners and service providers. You should refer to the privacy statements of such parties to find out what personal data they collect, how they use cookies and how they interact with other third parties.

Social media features and widgets

The Website includes Social Media features that allow you to share news, events and blog posts from the Website on platforms such as Facebook, Twitter and LinkedIn or by email. These Social Media features are hosted by the third parties providing them, and your interactions with these features are governed by the privacy policy of the company providing it, which you should read and ensure you understand.

Comments

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Media

If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Cookies

If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracing your interaction with the embedded content if you have an account and are logged in to that website.

Analytics

This website uses Google Analytics. To opt out of Google Analytics, Google provides a browser add-on. For more information on Google’s data policies for Google Analytics, go to https://support.google.com/analytics/answer/6004245. To learn more about Google’s privacy policy, go to https://policies.google.com/privacy.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

VI. How we use data collected via our Website

Information you provide

When you provide your personal data to Advrtas on the Website or through other means described in this section, including, for example, when you attend an event hosted by Advrtas, we may use the data for the following purposes:

• To respond to your inquiry;
• To understand your business and offer you potential business opportunities;
• To know or infer your interest in marketing products and services;
• To enrich certain personal data you provide, for example your IP address or company information with information obtained from third parties;
• To segment (group) you with similar individuals;
• To provide you with information and offers about Advrtas products and services, information resources (e.g. whitepapers, reports and webinars), industry news and opinions, and announcements about Advrtas;
• To inform you about and invite you to events, educational opportunities, or training opportunities;
• To ask you to share Advrtas information, offers, and invitations with other people; and
• To attribute your responses or actions to specific marketing campaigns, activities, and channels.

As mentioned above, you may choose to stop receiving marketing communications at any time by following the unsubscribe instructions included in any marketing communications we send you or by contacting us via email at privacy@advrtas.com. You also may request removal of your personal data from our blog, community forum, or our marketing database by contacting us the same way. We may not be able to remove your personal data from publicly accessible blogs on the Website, but we will let you know if that is the case.

VII. Disclosure of data from the Platform and Website

We may share your personal data with the following categories of third parties for the purposes set out in Section 4 and Section 6 above:
With our clients, resellers and partners where this is necessary in order to operate the Platform and the Website, to provide our products and services, to improve our Platform, products and services, and to create new products and services. These partners include but are not limited to segment providers, any provider with whom we synchronize cookie IDs, and partners who receive data exported from the Platform at our clients’ request.

With media supply sources such as publishers (i.e. organizations who operate Digital Properties) and exchanges or supply-side platforms who display ads on publishers’ Digital Properties in connection with the opportunity to purchase advertising inventory.

With third parties with whom we contract to help with the operation of the Platform and Website, the provision of our products and services and our business operations. Services provided in connection with the Platform include data storage and computing infrastructure, content delivery, dynamic creative optimization, ad measurement, audience modeling, data enrichment and the AdChoices icon. Services provided in connection with the Website and our marketing activities include email services, event management, maintenance of our marketing database, web analytics, recruitment, management of marketing and customer relationship and social media.

With third parties when we consider this to be necessary: to establish or protect the legal rights of Advrtas or its employees, agents and contractors, as well as the legal rights of its clients or other third parties; to protect the safety and security of users and visitors to our Website; to protect against fraud; or to comply with the law or legal process.
When we are required to or allowed to do so by law (for example in response to subpoenas, to comply with a binding court order, legal process, or government requests, including in response to a public authority to meet national security or law enforcement requirements).

If Advrtas sells all or part of its business or makes a sale or transfer of assets or is otherwise involved in a merger or business transfer, we may transfer or assign the personal data to a third party as part of that transaction.

We require third parties to respect the security of your personal data and to treat it in accordance with applicable laws. We also define the permissible scope and, where appropriate, restrict the use by third parties of your personal data. We require our third parties who provide us services to only use the information that we provide to them in connection with the services they perform for us and in accordance with our instructions.

We also may publish or otherwise make public anonymous, aggregate, or summary information regarding campaigns run in the Platform on behalf of our clients. For example, we may publish a report that reflects aggregated statistics regarding seasonal trends in shopping patterns or geographic differences in advertising impression opportunities.

VIII. Data security and integrity

Advrtas implements appropriate technical and organizational measures to safeguard personal data in our possession against being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. No transmission of data over the Internet, however, is guaranteed to be completely secure. It may be possible for third parties not under the control of Advrtas to intercept or access transmissions or communications unlawfully. While we strive to protect your personal data, we cannot ensure or warrant the security of any data you transmit to us or that we collect about you. We have procedures in place to address any suspected personal data breach, and if we are required by law, we will notify you of any such breach.

Advrtas processes information in a way that is compatible with and relevant for the purpose for which it was collected. To the extent necessary for those purposes, we take reasonable steps to ensure that any information in our care is accurate, complete, current, and reliable for its intended use. If you have any questions about security on the Website or through the Platform, you can contact us at privacy@advrtas.com.

IX. Data retention

Retention of data collected on the platform

As described above, we process your personal data for different purposes, and the length of time that we retain your personal data varies depending on the processing purpose, the category of personal data and certain external factors.

We will retain the Advras ID and, where applicable, its association with other devices for as long as it is necessary for our legitimate business purposes.

We will retain all other categories of personal data that we collect or receive on the Platform, including Bid Request Data and Impression Data, Pixel Data and Other Client Data, and Third-Party Segment Data and Other Third-Party Data, for no longer than thirteen months, and we retain much of this data for shorter periods of time. Furthermore, we may delete personal data in response to a request from a user under applicable law or when contracts with our clients end. Also, most cookies set via the Platform expire within two years, while certain cookies that are not used for tracking are refreshed for as long as such cookies are necessary for our legitimate business purposes.

Retention of data collected on the Website and for marketing

If you provide us with your personal data on our Website or through other means described above in Section 5, we will retain your information for as long as it is necessary for our legitimate business purposes. For example, if you request information on the Website, we will retain the data you provide for as long as we think you may have an interest in receiving information from us. Similarly, we retain log files for as long as it is necessary for our legitimate business purposes. 

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

We retain the Pixel Data that we collect as described above in the section ‘Retention of data collected on the platform’.

11. Your legal rights

Advrtas acknowledges that in some circumstances, you have certain rights under data protection laws in relation to your personal data. Depending on where you are located, these may include the right to access your personal data, correct certain personal data, erasure of your personal data, object to certain processing of your personal data, restrict certain processing of your personal data, personal data portability and not be subject to decisions based solely on automated processing. If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. To the extent required and permitted by applicable law, we will provide you access to the personal data we hold about you and also allow you to correct inaccurate information in certain situations (e.g., if you submit your email address on the Website), delete your personal data, object to processing, restrict certain processing of your personal data, port your personal data or elect not to be subject to decisions based solely on automated processing. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

If you would like to exercise any of these rights, please send your request to us at privacy@advrtas.com and we will respond to your request in accordance with applicable laws.

We may need you to provide additional information to allow us to confirm your identity in order to process your request. We do this as a security precaution and to ensure that we do not disclose personal data to the wrong person.

Unless otherwise indicated in the Policy, we try to fulfill legitimate requests within 30 days. If it will take longer, we will notify you and keep you updated.

Updated: 10/1/2018.