Interest-Based Advertising & Opt Out Options
Interest-Based Advertising
Advertising supports the free Internet. It is the primary way that most website and app publishers make money in order to produce the content consumers want. Not all advertising shown to consumers is relevant to their interests, though. Interest-based advertising is advertising that tries to make the ads you see more interesting and relevant to you based on the types of sites you visit online and other information that does not personally identify you. Without interest-based advertising, you will still see ads, but those ads are not likely to have anything to do with products or services you care about. With interest-based advertising, you receive ads and offers that are more likely to be useful to you.
There is also a second benefit to you: companies that create websites and apps rely on the revenue from interest-based advertising to support the rich array of content they produce. Without that revenue, the content would either be unavailable or consumers would have to pay for it.
To Opt Out
What does it mean to opt-out?
In general, “opting out” means that you want Advrtas to limit the information it collects and stores about your computer or device and to not target ads that are based on your interests to your browser or device. Your opt-out is only applicable to the Advrtas Platform and does not opt you out from platforms provided by third-party companies. If you use multiple browsers, computers or mobile devices, and wish to limit the information Advrtas collects and stores or do not wish to receive Advrtas interest-based advertising on any of them, you must opt out from each browser, computer, and mobile device individually. Please note that if cookies are not enabled in your browser, or if you use certain ad-blocking tools, our opt-out mechanism may not work properly. Please also note that deleting your cookies does not opt you out.
Opt out of interest-based advertising on this browser (if using a browser):
Your current opt-out status with Advrtas in this web browser is:
Opt out in the mobile application environment
When you opt out, Advrtas will collect and store information from your device only as needed to honor your opt-out and for limited research and development purposes to improve our device-recognition technology, which also helps to improve our ability to honor your opt-out. When you opt out, Advrtas also stops serving interest-based advertising in mobile apps on that device.
Other ways to limit ad tracking in the mobile application environment
You may also limit ad tracking in mobile app environments on your device. For the most effective and up-to-date methods for doing so, you should consult instructions provided by those device manufacturers. We offer the following information solely for informational purposes, and we cannot guarantee that the methods below are the most current:
- Apple instructions for how to Limit Ad Tracking on devices such as iPhones and iPads
- Google instructions for how to express choice on Android devices
Where Advrtas receives a signal to limit ad tracking, we will collect and store information from your device only as needed to honor your choice and for limited research and development purposes to improve our device-recognition technology, which also helps to improve our ability to honor your choice. Where Advrtas receives a signal to limit ad tracking, Advrtas also will not serve interest-based advertising in the mobile app environment of that device.
For more information about the data we collect and how we use it, please refer to the Advrtas privacy policy.
If you have questions, please contact us at info@advrtas.com.