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The Future of AI powered Immersive Media should be a monthly discussion topic on the agenda of every entertainment property’s strategy meeting! With consumers making purchases on over 3 billion smartphones worldwide leveraging Augmented Reality, Virtual Reality, and Immersive Ads through Immersive Media channels is in full swing.  

This is only the beginning. However, machine learning has always been leveraged for brand intelligence reporting. Now, brands are bringing in Immersive Media to help better target their customers to maximize long term engagement. – Sam Vidal, Chief Technology Officer, Advrtas

Sam will be taking the stage in Los Angeles at Red Bull Media House September 13th at 9AM, during the upcoming Data Science Salon !  His presentation topic will be:  Data IS the Solution: How Immersive Smart Ads and Artificial Intelligence (AI) Help Entertainment Brands WIN!

The Data Science Salon | LA is a one day conference with workshops for executives, data scientists, developers, and business development professionals alike. Great people, great content, and awesome entertainment are sure to make their conference as informative and fun as possible.

 

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Sam has over twenty five years of experience in Analytics and Programming with specific expertise in predictive and media analytics. Having spent six years at Nielsen, Sam was lead developer and subject matter expert for custom projects which frequently included custom algorithm solutions and advanced analytic design. Sam has experience working within a broad spectrum of analytic verticals, including: outdoor measurement, digital advertising, TV and Cable networks, local and national political campaigns, automotive, consumer product goods, and technology giants like; Google, Microsoft and Yahoo.

With his recent plunge into emerging technologies like VR and AI, Sam is leading the emerging media market space in all areas of programming relating to how these new formats get applied to an advertising model. Because the space is so new and without any pre-existing roadmap to follow, Sam is helping to shape the programmatic designs, architecture and methodologies future generations of emerging market programmers will follow.

To learn more about the Data Science Salon || Applying AI and Machine Learning to Media and Entertainment, click here. For more on Immersive Media, visit us at: https://advrtas.com/360-vr-advertising-resources/

Hope to see you there!