What Makes Smart Advertising “Smart?”

by Laura Barton | Sep 19, 2018 | Immersive Technology

There’s a buzz word in tech that’s got everyone describing things more “intelligently” (pun intended). It’s the word Smart.  Smart technology. Smart homes. Smart cars.  In general, we understand that it’s used as an adjective to amplify the noun to follow, but we...

Device Motion – A New Way to Do Ads

by Laura Barton | Aug 29, 2018 | Immersive Technology

One of the first things taught when learning how to safely navigate the web is to avoid clicking on ads. Thanks to spam and virus horror stories, most people are afraid of the ads they see, especially the ones that want you to click on them the most. With how often...

Emerging Ad Technology Offers Hotel Chains A Unique Way To Advertise

by Laura Barton | Aug 23, 2018 | Immersive Technology

Emerging Technology comes in many different formats. It is used in robotics. It’s seen widely in nanotechnology. However, Artificial Intelligence is the emerging tech that is taking center stage. And while it’s no secret that Immersive Ad Technology helps translate...

Ad Tech Companies are Evolving but are Brands Moving at the Same Speed?

by Laura Barton | Aug 8, 2018 | Immersive Technology

Emerging technology plays an important role in introducing new ways to drive business. With mixed reality, VR, augmented reality, and AI at the forefront of this new market segment, advertisers are persuaded to create cutting-edge strategies to help them promote their...

4 Reasons Why Immersive Smart Ads Need To Be In Your Media Plan

by Laura Barton | Jul 24, 2018 | Immersive Technology

You need AI Immersive Ads in your media plan.After all, if Immersive Ads are the breakthrough to the ads of tomorrow, wouldn’t you want to have them on your media plan now before it’s too late?If you read last week’s post, you already know four reasons why Immersive...

4 Reasons Immersive Smart Ads Are Better Than Video and Display

by Laura Barton | Jul 15, 2018 | Immersive Technology

Video and display ads are becoming a nuisance to many consumers when it comes to online experiences, leaving advertisers to use deceitful tactics in an attempt to get noticed. From display ads that take up large portions of space on websites, to pop-up ads that...