Smart Ads: Are We Finally at a Crossroads?

by Robert Bruza | Jul 12, 2021 | 360 VR, Advertising, AR, Immersive Advertising, Uncategorized, VR

Although ad technology has continued to show incremental gains over the last 10 years, the flat and passive viewing experience of the ad format has not. But the flat, 2D, and passive viewing experience of banner ads and video may finally be facing an epic shift....

IMMERSIVE BRAND DIGEST, July 5, 2021

by Laura Barton | Jul 6, 2021 | 360 Video, 360 VR, Advertising, AR, AR, Immersive Advertising, Immersive Technology, VR

It’s been quite a year since ADVRTAS launched the first issues of the Immersive Brand Digest pre-pandemic. We put the IMB Digest on hold as brands put the brakes on things. But as the west and parts of Europe come out of our pathogen inspired haze and panic, consumers...

Can Immersive Technologies Help Brands Monetize Attention?

by Robert Bruza | Jun 29, 2021 | Advertising, Immersive Advertising, Immersive Technology, Uncategorized

In 1971, Herbert Alexander Simon famously coined the term “attention economy” to describe a phenomenon he saw rising out of the information age. Following the laws of supply and demand, Simon suggested that it is inevitable that a “wealth of information will create a...

Is the Market Ready for Immersive Advertising?

by Robert Bruza | Jun 14, 2021 | 360 Video, Advertising, AR, Immersive Advertising, VR

With the recent Augmented Reality announcements by Apple and SnapChat, it begs the question; is the advertising market finally ready for the mass adoption of immersive media advertisements? For years consumers have been flocking to mobile devices, and advertisers have...

Is Engagement the New Click?

by Robert Bruza | Jun 7, 2021 | Advertising, Immersive Advertising, Uncategorized

In a world of Snapchat, Tik-Tok, smartphones, and well…video everything, attention is becoming a scarce resource. Years of the “Information Economy” has left us with a supercharged, always-on, and digitally connected world we now call the “Attention Economy”– an...

IMMERSIVE BRAND DIGEST, Vol. 2

by Laura Barton | Mar 5, 2020 | 360 Video, 360 VR, Advertising, AR, Immersive Advertising, Immersive Technology, Uncategorized, VR

In this edition of the Advrtas Immersive Brand Digest, we bring you six more examples of brand teams getting really inventive, creative and fun with how they use immersive media for branding and engagement. From fast food and floral to potatoes, consumers are being...