Advertising Archives - Page 3 of 3

Is Engagement the New Click?

by Robert Bruza | Jun 7, 2021 | Advertising, Immersive Advertising, Uncategorized

In a world of Snapchat, Tik-Tok, smartphones, and well…video everything, attention is becoming a scarce resource. Years of the “Information Economy” has left us with a supercharged, always-on, and digitally connected world we now call the “Attention Economy”– an...

IMMERSIVE BRAND DIGEST, Vol. 2

by Laura Barton | Mar 5, 2020 | 360 Video, 360 VR, Advertising, AR, Immersive Advertising, Immersive Technology, Uncategorized, VR

In this edition of the Advrtas Immersive Brand Digest, we bring you six more examples of brand teams getting really inventive, creative and fun with how they use immersive media for branding and engagement. From fast food and floral to potatoes, consumers are being...

Brands Using Immersive Tech To Engage Consumers

by Laura Barton | Feb 6, 2020 | 360 VR, Advertising, Immersive Technology, Uncategorized

It’s the 2020s, what some experts have dubbed the “Decade of XR”. And while we saw an increase in the quantity and variety of brands using immersive “XR” tech like 360 content and 360 video, virtual reality (VR), augmented reality (AR) and mixed reality (MR) in the...

Advertising’s BILLION Dollar Problem

by Laura Barton | Jan 15, 2020 | Advertising, Immersive Technology, Uncategorized

The start of a new year is a time when we make changes to our lives for the better. It’s a time when we all look back on how we’ve been doing things, identify where we have problems and make the necessary adjustments so we can see improvements. When you apply this...