![40 DAYS of IMMERSIVE BRANDS](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="1080" height="675"><rect width="100%" height="100%"><animate attributeName="fill" values="rgba(153,153,153,0.5);rgba(153,153,153,0.1);rgba(153,153,153,0.5)" dur="2s" repeatCount="indefinite" /></rect></svg>)
by Laura Barton | Jul 28, 2021 | 360 Video, 360 VR, Advertising, AR, AR, Immersive Advertising, Immersive Technology, Uncategorized, VR
If you’re in marketing or advertising, you’re always looking for better ways to connect with your target consumer. In our cluttered world where the average consumer is exposed to upwards of thousands of ads per day, that effort can get incredibly challenging....
by Robert Bruza | Jul 20, 2021 | Advertising, Immersive Advertising, Immersive Technology, Uncategorized
The ability to connect with consumers on a 1 to 1 basis is the holy grail of marketing. In the world of advertising, the idea that a brand will one day have a direct line of communication with their consumers and be able to customize ad messaging to each one 100% of...
by Robert Bruza | Jul 12, 2021 | 360 VR, Advertising, AR, Immersive Advertising, Uncategorized, VR
Although ad technology has continued to show incremental gains over the last 10 years, the flat and passive viewing experience of the ad format has not. But the flat, 2D, and passive viewing experience of banner ads and video may finally be facing an epic shift....
by Laura Barton | Jul 6, 2021 | 360 Video, 360 VR, Advertising, AR, AR, Immersive Advertising, Immersive Technology, VR
It’s been quite a year since ADVRTAS launched the first issues of the Immersive Brand Digest pre-pandemic. We put the IMB Digest on hold as brands put the brakes on things. But as the west and parts of Europe come out of our pathogen inspired haze and panic, consumers...
by Robert Bruza | Jun 29, 2021 | Advertising, Immersive Advertising, Immersive Technology, Uncategorized
In 1971, Herbert Alexander Simon famously coined the term “attention economy” to describe a phenomenon he saw rising out of the information age. Following the laws of supply and demand, Simon suggested that it is inevitable that a “wealth of information will create a...
by Robert Bruza | Jun 14, 2021 | 360 Video, Advertising, AR, Immersive Advertising, VR
With the recent Augmented Reality announcements by Apple and SnapChat, it begs the question; is the advertising market finally ready for the mass adoption of immersive media advertisements? For years consumers have been flocking to mobile devices, and advertisers have...
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