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by Laura Barton | Jul 14, 2022 | Advertising, Attention Metrics, Uncategorized
As the digital ad industry adjusts to the changing ad measurement landscape and shifts its focus to attention as the new metric, it begs some questions, like exactly how do you measure ad attention? Perhaps even more important, how do you do that in a privacy friendly...
by Laura Barton | Jun 27, 2022 | Advertising, Attention Metrics
The Ad Industry’s Move Beyond the Click The digital ad industry is at a turning point, some might argue it’s one that’s long overdue. The legacy platforms and measurement tools of the past have run their course. We’re still in the middle of the so-called...
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