How Do You Measure Ad Attention?

by Laura Barton | Jul 14, 2022 | Advertising, Attention Metrics, Uncategorized

As the digital ad industry adjusts to the changing ad measurement landscape and shifts its focus to attention as the new metric, it begs some questions, like exactly how do you measure ad attention? Perhaps even more important, how do you do that in a privacy friendly...

Digital Advertising: Journey From Click Addiction To Attention Metrics

by Laura Barton | Jun 27, 2022 | Advertising, Attention Metrics

The Ad Industry’s Move Beyond the Click The digital ad industry is at a turning point, some might argue it’s one that’s long overdue. The legacy platforms and measurement tools of the past have run their course. We’re still in the middle of the so-called...

40 Days of Immersive Brands: Days 21-25

by Laura Barton | Aug 26, 2021 | 360 Video, 360 VR, Advertising, AR, AR, Immersive Advertising, Immersive Technology, Uncategorized, VR

We’re only halfway through our salute to the bold brands, marketers and agencies who are dipping their toes into the metaverse and we’ve already seen so many great examples of ways marketers are using immersive media like AR, VR, 360, 3D and more all in...

40 Days of Immersive Brands: Days 16-20

by Laura Barton | Aug 18, 2021 | 360 Video, 360 VR, Advertising, AR, AR, Immersive Advertising, Uncategorized, VR

In case you haven’t noticed, the metaverse and immersive media are all the talk as of late. As Facebook leader Mark Zuckerberg recently revealed the road ahead for the next decade, it was “metaverse, metaverse, metaverse”. And whether you buy into...

40 DAYS of IMMERSIVE BRANDS: DAYS 11-15

by Laura Barton | Aug 12, 2021 | 360 Video, 360 VR, Advertising, AR, AR, Immersive Advertising, VR

If you’re in marketing or advertising, you strive to have consumers spend time with your brand. The more time a consumer spends engaging with a brand their affinity for said brand can grow. As brand affinity grows, so does the likelihood that the consumer will...

40 Days of Immersive Brands: Days 6-10

by Laura Barton | Aug 4, 2021 | 360 Video, 360 VR, Advertising, AR, AR, Immersive Advertising, Immersive Technology, Uncategorized, VR

We’re taking 40 days to salute the innovative brand teams that are leading the way as the marketing and advertising worlds integrate immersive media like 360 degree imagery, augmented reality (AR), virtual reality (VR), mixed reality (MR), XR, holograms and even...