40 Days of Immersive Brands: Days 21-25

by Laura Barton | Aug 26, 2021 | 360 Video, 360 VR, Advertising, AR, AR, Immersive Advertising, Immersive Technology, Uncategorized, VR

We’re only halfway through our salute to the bold brands, marketers and agencies who are dipping their toes into the metaverse and we’ve already seen so many great examples of ways marketers are using immersive media like AR, VR, 360, 3D and more all in...

40 Days of Immersive Brands: Days 16-20

by Laura Barton | Aug 18, 2021 | 360 Video, 360 VR, Advertising, AR, AR, Immersive Advertising, Uncategorized, VR

In case you haven’t noticed, the metaverse and immersive media are all the talk as of late. As Facebook leader Mark Zuckerberg recently revealed the road ahead for the next decade, it was “metaverse, metaverse, metaverse”. And whether you buy into...

40 DAYS of IMMERSIVE BRANDS: DAYS 11-15

by Laura Barton | Aug 12, 2021 | 360 Video, 360 VR, Advertising, AR, AR, Immersive Advertising, VR

If you’re in marketing or advertising, you strive to have consumers spend time with your brand. The more time a consumer spends engaging with a brand their affinity for said brand can grow. As brand affinity grows, so does the likelihood that the consumer will...

40 Days of Immersive Brands: Days 6-10

by Laura Barton | Aug 4, 2021 | 360 Video, 360 VR, Advertising, AR, AR, Immersive Advertising, Immersive Technology, Uncategorized, VR

We’re taking 40 days to salute the innovative brand teams that are leading the way as the marketing and advertising worlds integrate immersive media like 360 degree imagery, augmented reality (AR), virtual reality (VR), mixed reality (MR), XR, holograms and even...

40 DAYS of IMMERSIVE BRANDS

by Laura Barton | Jul 28, 2021 | 360 Video, 360 VR, Advertising, AR, AR, Immersive Advertising, Immersive Technology, Uncategorized, VR

 If you’re in marketing or advertising, you’re always looking for better ways to connect with your target consumer. In our cluttered world where the average consumer is exposed to upwards of thousands of ads per day, that effort can get incredibly challenging....

Smart Ads: Are We Finally at a Crossroads?

by Robert Bruza | Jul 12, 2021 | 360 VR, Advertising, AR, Immersive Advertising, Uncategorized, VR

Although ad technology has continued to show incremental gains over the last 10 years, the flat and passive viewing experience of the ad format has not. But the flat, 2D, and passive viewing experience of banner ads and video may finally be facing an epic shift....