The 5 Hour Opportunity

The 5 Hour Opportunity

5 hours. That’s how long the average American spends daily on their smartphone and what should be called the “5 hour opportunity.” Go to Asia and the time is longer, head to Europe and it dips slightly. But no matter where you go and no matter how you look at it,...
360 Video: It’s Everywhere!

360 Video: It’s Everywhere!

360 content is continually and quickly being integrated to more of our everyday lives. It’s a fact. And we see it in different ways. We see it in the rise of demand for 360 content and the increase of user-generated 360 content, both bolstered by the sudden...
360 Ads Are Better! (Part 1)

360 Ads Are Better! (Part 1)

As someone who works in the 360/VR space, it’s very encouraging to hear the statistics about 360 video advertising and how people like 360 ads better than traditional display ads. But why wouldn’t they? After all, 360 videos and images are such engaging and...