360 / VR / AR Ads Rock Europe

by Laura Barton | Sep 27, 2017 | 360 VR

Europe’s biggest ad & marketing tech show DMEXCO is a wrap. If there’s one big takeaway from only 2 days, more than 50,000 visitors and over a 1,000 exhibitors it’s this: Everyone’s trying to figure out a way to better connect with...

The 5 Hour Opportunity

by Laura Barton | Aug 24, 2017 | 360 VR

5 hours. That’s how long the average American spends daily on their smartphone and what should be called the “5 hour opportunity.” Go to Asia and the time is longer, head to Europe and it dips slightly. But no matter where you go and no matter how you look at it,...

360 Video: It’s Everywhere!

by Laura Barton | Jun 8, 2017 | 360 VR

360 VR is continually and quickly being integrated to more of our everyday lives. It’s a fact. And we see it in different ways. We see it in the rise of demand for 360 content and the increase of user-generated 360 content, both bolstered by the sudden affordability...

Creative Matters: 3 Questions to Ask When Creating 360 VR Ad Content

by Laura Barton | May 15, 2017 | 360 VR

Creative Matters with Immersive 360 VR Ad Content Digital advertising isn’t as simple as slapping a picture of a product on a nice background and captioning it with the words, “Buy this product.” Usually, the process of creating an ad is more detailed and more...

360VR Ads The Ultimate Shopping Tool for Consumers

by Laura Barton | May 8, 2017 | 360 VR

When it comes to traveling, I’m very picky about my hotel room. It’s really what makes or breaks my vacation. So if I end up with a not so clean room or even a hotel that’s super run down, I’m dying for my vacation to be over. Sounds a little bit dramatic, but it’s...