Free Infographic: What People Think They Know About 360 VR Ads

by Laura Barton | Apr 18, 2018 | 360 VR

Often when we suggest “Immersive 360 VR Advertising” as a viable way for brands to engage with consumers on mobile, we’re met with similar reactions. Where’s the reach? Isn’t it expensive? Can it be delivered programmatically? Or the popular, “but we don’t have any...

The Opportunity for Brand Engagement on Mobile

by Laura Barton | Mar 22, 2018 | 360 VR

Banner blindness. It’s been something the ad industry has been battling for a number of years. In fact, according to ad display benchmarks, the interaction rate for a standard 300×250 ad is approximately 1.74%. That’s not a lot of people interacting with an ad,...

How can Advertising Survive in an Ad Blocking World?

by Laura Barton | Mar 6, 2018 | Immersive Technology

This post was co-written by Cara Covarrubias It’s been less than a month since Google released its ad blocking update to comply with ad standards outlined by the Coalition for Better Ads. While it’s understood within the ad industry why the changes were made, it can...

All About 360 VR Advertising Part 3: The Power of 360 Video

by Laura Barton | Feb 22, 2018 | 360 VR

Usually, when you say “360 VR”, people associate this with 360 video. It is, after all, probably the most popular 360 VR format out there. If you consider the user-generated 360 videos on YouTube alone, you’re talking about thousands upon thousands of content. Let’s...

All About 360 VR Advertising Part 2: Gamified 360 VR Ads

by Laura Barton | Feb 19, 2018 | 360 VR

Gamified 360 VR ads are a great way for brands to tell a story, immerse consumers, and even engage them to interact with the ad. But what are gamified 360 VR ads? Gamified 360 VR ads are basically 360 VR ads that are playable. If you recall our first installment on...