Isn’t It Time Mobile Ads Got Better?

by Laura Barton | Apr 10, 2019 | 360 VR, Immersive Technology, Uncategorized

I came across a figure the other day published by eMarketer that gave me pause. According to the digital research firm, global digital ad spend is expected to surpass $333 billion this year. Allow that to sink in for a moment. That’s a third of a trillion dollars...

What Makes Smart Advertising “Smart?”

by Laura Barton | Sep 19, 2018 | Immersive Technology

There’s a buzz word in tech that’s got everyone describing things more “intelligently” (pun intended). It’s the word Smart.  Smart technology. Smart homes. Smart cars.  In general, we understand that it’s used as an adjective to amplify the noun to follow, but we...

Device Motion – A New Way to Do Ads

by Laura Barton | Aug 29, 2018 | Immersive Technology

One of the first things taught when learning how to safely navigate the web is to avoid clicking on ads. Thanks to spam and virus horror stories, most people are afraid of the ads they see, especially the ones that want you to click on them the most. With how often...

Emerging Ad Technology Offers Hotel Chains A Unique Way To Advertise

by Laura Barton | Aug 23, 2018 | Immersive Technology

Emerging Technology comes in many different formats. It is used in robotics. It’s seen widely in nanotechnology. However, Artificial Intelligence is the emerging tech that is taking center stage. And while it’s no secret that Immersive Ad Technology helps translate...

Data Science Salon L.A. Will Be Totally Worth Your Time

by Laura Barton | Aug 13, 2018 | Events

The Future of AI powered Immersive Media should be a monthly discussion topic on the agenda of every entertainment property’s strategy meeting! With consumers making purchases on over 3 billion smartphones worldwide leveraging Augmented Reality, Virtual Reality, and...