IMMERSIVE BRAND DIGEST, Vol. 2

by Laura Barton | Mar 5, 2020 | 360 Video, 360 VR, Advertising, AR, Immersive Advertising, Immersive Technology, Uncategorized, VR

In this edition of the Advrtas Immersive Brand Digest, we bring you six more examples of brand teams getting really inventive, creative and fun with how they use immersive media for branding and engagement. From fast food and floral to potatoes, consumers are being...

Brands Using Immersive Tech To Engage Consumers

by Laura Barton | Feb 6, 2020 | 360 VR, Advertising, Immersive Technology, Uncategorized

It’s the 2020s, what some experts have dubbed the “Decade of XR”. And while we saw an increase in the quantity and variety of brands using immersive “XR” tech like 360 content and 360 video, virtual reality (VR), augmented reality (AR) and mixed reality (MR) in the...

Advertising’s BILLION Dollar Problem

by Laura Barton | Jan 15, 2020 | Advertising, Immersive Technology, Uncategorized

The start of a new year is a time when we make changes to our lives for the better. It’s a time when we all look back on how we’ve been doing things, identify where we have problems and make the necessary adjustments so we can see improvements. When you apply this...

7 Reasons Why 360 Banners Must Be In Your Mobile Ad Budget

by Laura Barton | Jun 19, 2019 | 360 VR, Immersive Technology, Uncategorized

If your media plan includes reaching audiences across mobile this is a must-read for you. The simple truth is that there is a more engaging and cost-effective way to reach consumers on mobile other than the prevailing video and rich media display and digital ad...

5 Ways Digital Marketing Teams Can Use 360 Degree Content Today

by Laura Barton | May 9, 2019 | 360 VR, Immersive Technology, Uncategorized

When it comes to the world of digital advertising and marketing, there’s a new content format that’s quickly approaching front and center. It’s immersive 360 degree content. It can take the form of 360 content like 360 videos or images, or VR, AR, MR, etc. But no...