360 Video Beats Out 2D Video

by Laura Barton | Jan 2, 2017 | 360 VR

The battle between traditional, what we call 2D video, and 360 degree video began in 2015 when YouTube and Facebook announced that they would support 360 videos on their respective platforms. Since then, a myriad of brands, from insurance and fashion to automotive and...

Brands Earning Millions of Views with 360-Degree Content

by Laura Barton | Dec 15, 2016 | 360 VR

For the past year, we’ve been publishing infographics showing the explosive growth of 360-degree content by featuring brands that leverage this new technology and the number of views they get with their content. As we near the end of 2016, we thought it appropriate to...

The Advrtas 360/VR Video Break Out Star for 2016

by Laura Barton | Dec 8, 2016 | 360 VR

2016 has seen dozens of brands dipping their toes into the proverbial 360 VR waters. And while many have experienced millions of views, none quite match the success of not one, but two, Clash of Clans 360 degree videos. That’s why Clash of Clans earns the Advrtas...

#VR4Good

by Laura Barton | Oct 7, 2016 | 360 VR

As virtual reality is steadily gaining traction, there are those who have embraced it as the next great platform after mobile. They have fully accepted that VR and its relatives, 360 content, AR (augmented reality) and MR (mixed reality), will not only bring about...

4 Distribution Channels to Help Leverage 360 Degree & VR Content Today

by Laura Barton | Sep 30, 2016 | 360 VR

At the recent digital marketing conference, DMEXCO, there were two big takeaways that both marketers and publishers must take note of. First was the premise that consumers are demanding experiences. Second was that they don’t want to be “told” stories, they want to be...