Brands Using 360° & Virtual Reality for Marketing: The Infographic

by Laura Barton | Feb 20, 2017 | 360 VR

In case you missed it, one of America’s largest family owned businesses and fast food chains, Chick-fil-a, recently launched a virtual reality themed commercial during the Grammy Awards. Riffing off their “Eat Mor Chikin” campaign, the eatery’s new agency, McCann New...

Can 360 Degree Ads be the New “MVP” of Brand Advertising on Digital?: Takeaways from the Super Bowl Ad Blitz

by Laura Barton | Feb 7, 2017 | 360 VR

  This article was co-authored by Laura Barton. And that’s a wrap for another Super Bowl! For some (Tom Brady, Pats fans, Lady Gaga), the Super Bowl was a success; others (Falcon’s QB Matt Ryan, any Atlanta fan, the guy who put a cool million on the Falcons to...

Top 10 Reasons Your Mobile Ad Spend Should Be in 360 Degree Content

by Laura Barton | Jan 30, 2017 | 360 VR

If you’re in the digital ad space you’ve undoubtedly been hearing the numbers about digital ad growth – especially as it pertains to mobile – being thrown around by trade organizations and industry experts. According to these experts, the US digital ad industry is...

360/VR Advertising: A New Hope for a Broken Ad Ecosystem?

by Laura Barton | Jan 20, 2017 | 360 VR

  The ad industry is broken. Some, like News Corp Chief Executive Robert Thomson, might even say that it is “dysfunctional.” Advertisers are losing confidence that their ads are viewed and clicked by real people, publishers are losing revenue, and consumers are...

CES 2017 Insight: Tapping the Potential of Virtual Reality Beyond Cool VR Experiences at Trade Shows

by Laura Barton | Jan 13, 2017 | 360 VR

If there was one marked difference between CES 2016 vs 2017 that this attendee noticed as she perused the recent CES show floor, it was the sheer increase in the number and variety of industries’ booths using virtual reality for marketing purposes. And why not? Aside...