How Do You Measure Ad Attention?

by Laura Barton | Jul 14, 2022 | Advertising, Attention Metrics, Uncategorized

As the digital ad industry adjusts to the changing ad measurement landscape and shifts its focus to attention as the new metric, it begs some questions, like exactly how do you measure ad attention? Perhaps even more important, how do you do that in a privacy friendly...

Digital Advertising: Journey From Click Addiction To Attention Metrics

by Laura Barton | Jun 27, 2022 | Advertising, Attention Metrics

The Ad Industry’s Move Beyond the Click The digital ad industry is at a turning point, some might argue it’s one that’s long overdue. The legacy platforms and measurement tools of the past have run their course. We’re still in the middle of the so-called...

40 Days of Immersive Brands: Days 31-35

by Laura Barton | Sep 16, 2021 | Uncategorized

r If there’s one thing we’ve learned during this series of 40 Brands Using Immersive Media, it’s that brands of all shapes, sizes and verticals are looking for ways to innovate and turning to immersive media, aka the metaverse, to help them drive brand engagement,...

40 Days of Immersive Brands: Days 26-30

by Laura Barton | Sep 2, 2021 | Uncategorized

More and more brands are using elements of the metaverse to engage with consumers. From heavily experiential immersive media installations that feature augmented reality (AR) or virtual reality (VR) to 360 degree brand experiences featured in immersive deep display...

40 Days of Immersive Brands: Days 21-25

by Laura Barton | Aug 26, 2021 | 360 Video, 360 VR, Advertising, AR, AR, Immersive Advertising, Immersive Technology, Uncategorized, VR

We’re only halfway through our salute to the bold brands, marketers and agencies who are dipping their toes into the metaverse and we’ve already seen so many great examples of ways marketers are using immersive media like AR, VR, 360, 3D and more all in...