ATTENTION

Mobile display ads are great for getting reach, but poor at measuring it. And “in-view” data only tells a piece of the story.

What if you could tell if you ad is not only reaching real people but also reaching the right people, while your campaign is still running? By combining unique sensor data tracking with in-view data, Advrtas can do just that!

• Go deeper than “in-view” & know if real people saw your ad.
• Quickly identify which segments are actually paying attention to your ad.
• Get actionable insights based on real consumer attention.

Why wait months to learn if a brand awareness campaign was successful? Take action while your campaign is still running.

The key lies in tracking “ad attention” – a strong indicator of brand awareness, brand recall, & ad retention. But attention studies are expensive & can take a long time. Advrtas solves this by using mobile sensors to track deeper insights into your ads.

• Track attention signals to see if your ad is getting noticed by real humans.
• Use attention data to adjust creative, targetings, or buying channels.
• Optimize ad campaigns in real-time & maximize return on ad spend.

A recent IAB study revealed that the average campaign experiences 14% in ad fraud. The financial impact of all that fraud equates to as much as 22% in lost ROI for each campaign!

Till now, advertisers have felt mostly powerless in the battle against all this rampant ad fraud. But with Advrtas sensor-based technology they have a new weapon. 

• We can detect from within the ad unit itself.
• Sensor-based algorithms can easily detect bots.
• Easily identify publishers & channels with highly suspicious activity.