— the new attention economy
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Consumer attention is getting more & more fragmented. Know the basics so you can create ad campaigns that have impact!
![Advrtas](data:image/svg+xml;utf8,<svg xmlns="http://www.w3.org/2000/svg" width="220" height="84"><rect width="100%" height="100%"><animate attributeName="fill" values="rgba(153,153,153,0.5);rgba(153,153,153,0.1);rgba(153,153,153,0.5)" dur="2s" repeatCount="indefinite" /></rect></svg>)
Consumer attention is getting more & more fragmented. Know the basics so you can create ad campaigns that have impact!