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360VR Ads: The Bridge to VR Ads
In a recent survey of US agency executives done by Vibrant Media, it was discovered that nearly 90% of agencies find virtual reality (VR) compelling as a digital marketing channel. But, despite this positive perception, most haven’t purchased VR ads for their clients....
How Immersive Advertising Helps Luxury Watch Brands Capture Attention
In the modern digital landscape, capturing consumer attention has become one of the biggest challenges for marketers. Traditional banner ads and static content are no longer enough to engage audiences who are constantly exposed to thousands of marketing messages every...
The Allure of hublot big bang super copy Watches
The Allure of hublot big bang super copy Watches Introduction to hublot and the big bang Collection In the world of luxury watches, few brands command as much respect and admiration as hublot. Founded in 1980 by Carlo Crocco, hublot quickly made a name for itself with...
360 Ad Formats (with Virtual Reality mode)… HERE TODAY!
Recently, I was fortunate to travel to Toronto with our CEO, Robert Bruza, to participate and present at IAB Canada’s Business of Digital Seminar Series. The topic for the event pertained to the marketing and advertising implications of 360 degree content,...
Brands Using 360° & Virtual Reality for Marketing: The Infographic
In case you missed it, one of America’s largest family owned businesses and fast food chains, Chick-fil-a, recently launched a virtual reality themed commercial during the Grammy Awards. Riffing off their “Eat Mor Chikin” campaign, the eatery’s new agency, McCann New...
Can 360 Degree Ads be the New “MVP” of Brand Advertising on Digital?: Takeaways from the Super Bowl Ad Blitz
This article was co-authored by Laura Barton. And that’s a wrap for another Super Bowl! For some (Tom Brady, Pats fans, Lady Gaga), the Super Bowl was a success; others (Falcon’s QB Matt Ryan, any Atlanta fan, the guy who put a cool million on the Falcons to...
Top 10 Reasons Your Mobile Ad Spend Should Be in 360 Degree Content
If you’re in the digital ad space you’ve undoubtedly been hearing the numbers about digital ad growth – especially as it pertains to mobile – being thrown around by trade organizations and industry experts. According to these experts, the US digital ad industry is...
360/VR Advertising: A New Hope for a Broken Ad Ecosystem?
The ad industry is broken. Some, like News Corp Chief Executive Robert Thomson, might even say that it is “dysfunctional.” Advertisers are losing confidence that their ads are viewed and clicked by real people, publishers are losing revenue, and consumers are...
CES 2017 Insight: Tapping the Potential of Virtual Reality Beyond Cool VR Experiences at Trade Shows
If there was one marked difference between CES 2016 vs 2017 that this attendee noticed as she perused the recent CES show floor, it was the sheer increase in the number and variety of industries’ booths using virtual reality for marketing purposes. And why not? Aside...
360 Video Beats Out 2D Video
The battle between traditional, what we call 2D video, and 360 degree video began in 2015 when YouTube and Facebook announced that they would support 360 videos on their respective platforms. Since then, a myriad of brands, from insurance and fashion to automotive and...