Our Blog

  Recently, I was fortunate to travel to Toronto with our CEO, Robert Bruza, to participate and present at IAB Canada’s Business of Digital Seminar Series. The topic for the event pertained to the marketing and advertising implications of 360 degree content,...

In case you missed it, one of America’s largest family owned businesses and fast food chains, Chick-fil-a, recently launched a virtual reality themed commercial during the Grammy Awards. Riffing off their “Eat Mor Chikin” campaign, the eatery’s new agency, McCann New...

  This article was co-authored by Laura Barton. And that’s a wrap for another Super Bowl! For some (Tom Brady, Pats fans, Lady Gaga), the Super Bowl was a success; others (Falcon’s QB Matt Ryan, any Atlanta fan, the guy who put a cool million on the Falcons to...

If you’re in the digital ad space you’ve undoubtedly been hearing the numbers about digital ad growth – especially as it pertains to mobile – being thrown around by trade organizations and industry experts. According to these experts, the US digital ad industry is...

  The ad industry is broken. Some, like News Corp Chief Executive Robert Thomson, might even say that it is “dysfunctional.” Advertisers are losing confidence that their ads are viewed and clicked by real people, publishers are losing revenue, and consumers are...

If there was one marked difference between CES 2016 vs 2017 that this attendee noticed as she perused the recent CES show floor, it was the sheer increase in the number and variety of industries’ booths using virtual reality for marketing purposes. And why not? Aside...

The battle between traditional, what we call 2D video, and 360 degree video began in 2015 when YouTube and Facebook announced that they would support 360 videos on their respective platforms. Since then, a myriad of brands, from insurance and fashion to automotive and...

For the past year, we’ve been publishing infographics showing the explosive growth of 360-degree content by featuring brands that leverage this new technology and the number of views they get with their content. As we near the end of 2016, we thought it appropriate to...

2016 has seen dozens of brands dipping their toes into the proverbial 360 VR waters. And while many have experienced millions of views, none quite match the success of not one, but two, Clash of Clans 360 degree videos. That’s why Clash of Clans earns the Advrtas...

As virtual reality is steadily gaining traction, there are those who have embraced it as the next great platform after mobile. They have fully accepted that VR and its relatives, 360 content, AR (augmented reality) and MR (mixed reality), will not only bring about...