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360 Ads Are Better! (Part 1)

As someone who works in the 360/VR space, it’s very encouraging to hear the statistics about 360 video advertising and how people like 360 ads better than traditional display ads. But why wouldn’t they? After all, 360 videos and images are such engaging and...

360VR Ads: The Bridge to VR Ads

In a recent survey of US agency executives done by Vibrant Media, it was discovered that nearly 90% of agencies find virtual reality (VR) compelling as a digital marketing channel. But, despite this positive perception, most haven’t purchased VR ads for their clients....

Myths of 360 VR Advertising: Part II

As we mentioned last week, 360 VR advertising is an emerging marketing tool. Because of this, people who don’t really know much about it have developed a few misconceptions that have been preventing them from taking advantage of this highly engaging and immersive form...

Myths of 360 VR Advertising: Part I

Because 360 VR Advertising is so new, it’s not surprising that there are a few misconceptions about it floating around. That’s why we compiled a list of different 360 VR Advertising Myths and debunked them. Make sure to come back next week for part 2! 360 VR...

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