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Read up on the latest in Immersive Technology, including global tech events, ad tech, and new developments in Immersive Media.
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Smart Ads: Are We Finally at a Crossroads?
Although ad technology has continued to show incremental gains over the last 10 years, the flat and passive viewing experience of the ad format has not. But the flat, 2D, and passive viewing experience of banner ads and video may finally be facing an epic shift....
IMMERSIVE BRAND DIGEST, July 5, 2021
It’s been quite a year since ADVRTAS launched the first issues of the Immersive Brand Digest pre-pandemic. We put the IMB Digest on hold as brands put the brakes on things. But as the west and parts of Europe come out of our pathogen inspired haze and panic, consumers...
Can Immersive Technologies Help Brands Monetize Attention?
In 1971, Herbert Alexander Simon famously coined the term “attention economy” to describe a phenomenon he saw rising out of the information age. Following the laws of supply and demand, Simon suggested that it is inevitable that a “wealth of information will create a...
4 Reasons To Try Immersive Advertising Now
The digital ad industry is going through some big changes. From the pending disappearance of third party cookies to Apple rewriting the playbook on privacy and security, it’s a challenging time to be in advertising. But with challenges also comes opportunity and...
Is the Market Ready for Immersive Advertising?
With the recent Augmented Reality announcements by Apple and SnapChat, it begs the question; is the advertising market finally ready for the mass adoption of immersive media advertisements? For years consumers have been flocking to mobile devices, and advertisers have...
Is Engagement the New Click?
In a world of Snapchat, Tik-Tok, smartphones, and well…video everything, attention is becoming a scarce resource. Years of the “Information Economy” has left us with a supercharged, always-on, and digitally connected world we now call the “Attention Economy”-- an era...
IMMERSIVE BRAND DIGEST, Vol. 2
In this edition of the Advrtas Immersive Brand Digest, we bring you six more examples of brand teams getting really inventive, creative and fun with how they use immersive media for branding and engagement. From fast food and floral to potatoes, consumers are being...
Brands Using Immersive Tech To Engage Consumers
It’s the 2020s, what some experts have dubbed the “Decade of XR”. And while we saw an increase in the quantity and variety of brands using immersive “XR” tech like 360 content and 360 video, virtual reality (VR), augmented reality (AR) and mixed reality (MR) in the...
Advertising’s BILLION Dollar Problem
The start of a new year is a time when we make changes to our lives for the better. It’s a time when we all look back on how we’ve been doing things, identify where we have problems and make the necessary adjustments so we can see improvements. When you apply this...
7 Reasons Why 360 Banners Must Be In Your Mobile Ad Budget
If your media plan includes reaching audiences across mobile this is a must-read for you. The simple truth is that there is a more engaging and cost-effective way to reach consumers on mobile other than the prevailing video and rich media display and digital ad...