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Read up on the latest in Immersive Technology, including global tech events, ad tech, and new developments in Immersive Media.
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How Do You Measure Ad Attention?
As the digital ad industry adjusts to the changing ad measurement landscape and shifts its focus to attention as the new metric, it begs some questions, like exactly how do you measure ad attention? Perhaps even more important, how do you do that in a privacy friendly...
Digital Advertising: Journey From Click Addiction To Attention Metrics
The Ad Industry’s Move Beyond the Click The digital ad industry is at a turning point, some might argue it’s one that’s long overdue. The legacy platforms and measurement tools of the past have run their course. We’re still in the middle of the so-called...
40 Days of Immersive Brands: Days 31-35
r If there’s one thing we’ve learned during this series of 40 Brands Using Immersive Media, it’s that brands of all shapes, sizes and verticals are looking for ways to innovate and turning to immersive media, aka the metaverse, to help them drive brand engagement,...
40 Days of Immersive Brands: Days 26-30
More and more brands are using elements of the metaverse to engage with consumers. From heavily experiential immersive media installations that feature augmented reality (AR) or virtual reality (VR) to 360 degree brand experiences featured in immersive deep display...
40 Days of Immersive Brands: Days 21-25
We're only halfway through our salute to the bold brands, marketers and agencies who are dipping their toes into the metaverse and we've already seen so many great examples of ways marketers are using immersive media like AR, VR, 360, 3D and more all in the name of...
40 Days of Immersive Brands: Days 16-20
In case you haven't noticed, the metaverse and immersive media are all the talk as of late. As Facebook leader Mark Zuckerberg recently revealed the road ahead for the next decade, it was "metaverse, metaverse, metaverse". And whether you buy into Zuck's vision of the...
40 DAYS of IMMERSIVE BRANDS: DAYS 11-15
If you're in marketing or advertising, you strive to have consumers spend time with your brand. The more time a consumer spends engaging with a brand their affinity for said brand can grow. As brand affinity grows, so does the likelihood that the consumer will make a...
40 Days of Immersive Brands: Days 6-10
We're taking 40 days to salute the innovative brand teams that are leading the way as the marketing and advertising worlds integrate immersive media like 360 degree imagery, augmented reality (AR), virtual reality (VR), mixed reality (MR), XR, holograms and even AI...
40 DAYS of IMMERSIVE BRANDS
If you’re in marketing or advertising, you’re always looking for better ways to connect with your target consumer. In our cluttered world where the average consumer is exposed to upwards of thousands of ads per day, that effort can get incredibly challenging....
1 to 1 Marketing: A Pathway to Advertising Nirvana
The ability to connect with consumers on a 1 to 1 basis is the holy grail of marketing. In the world of advertising, the idea that a brand will one day have a direct line of communication with their consumers and be able to customize ad messaging to each one 100% of...