Blog

360 VR Ad Tip: Keep Things Interesting

Being in the 360/VR space, we’ve seen quite a lot of 360 content creations: some have been really good and impressive and others not so much. One of the things we’ve observed about sub-par 360 video executions is that people forget that immersive 360 VR ads are a...

10 Tips on 360 VR Advertising for Beginners

360 and virtual reality being used as effective marketing and advertising tools is spreading. Businesses from such diverse verticals as entertainment, insurance, travel, automotive, food, beverage, and even OTC pain medications have all been experimenting with these...

360 / VR / AR Ads Rock Europe

Europe's biggest ad & marketing tech show DMEXCO is a wrap. If there's one big takeaway from only 2 days, more than 50,000 visitors and over a 1,000 exhibitors it's this: Everyone's trying to figure out a way to better connect with audiences. One of the keys in this...

The 5 Hour Opportunity

5 hours. That’s how long the average American spends daily on their smartphone and what should be called the “5 hour opportunity.” Go to Asia and the time is longer, head to Europe and it dips slightly. But no matter where you go and no matter how you look at it,...

360 Video: It’s Everywhere!

360 content is continually and quickly being integrated to more of our everyday lives. It’s a fact. And we see it in different ways. We see it in the rise of demand for 360 content and the increase of user-generated 360 content, both bolstered by the sudden...

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