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All About 360 VR Advertising Part 1: What is It?

If you work in the fields of tech, marketing, and maybe even advertising, you’ve probably already heard about 360 VR. In a span of a few years, more and more brands are beginning to leverage this technology to the point that it’s become quite the marketing buzzword....

360 VR Ad Tip: Keep Things Interesting

Being in the 360 VR space, we’ve seen quite a lot of 360 content creations: some have been really good and impressive and others not so much. One of the things we’ve observed about sub-par 360 video executions is that people forget that immersive 360 VR ads are a...

Are You Ready for the Dawn of Immersive Advertising?

A major shift in how brands engage with consumers is afoot. It’s partly due to consumers becoming blind to the endless, daily barrage of advertisements thrown at them as brands continue their perennial quest to break through the clutter. But it’s also being fueled by...

10 Tips on 360 VR Advertising for Beginners

360 VR being used as effective marketing and advertising tools is spreading. Businesses from such diverse verticals as entertainment, insurance, travel, automotive, food, beverage, and even OTC pain medications have all been experimenting with these rapidly emerging...

360 / VR / AR Ads Rock Europe

Europe's biggest ad & marketing tech show DMEXCO is a wrap. If there's one big takeaway from only 2 days, more than 50,000 visitors and over a 1,000 exhibitors it's this: Everyone's trying to figure out a way to better connect with audiences. One of the keys in this...

The 5 Hour Opportunity

5 hours. That’s how long the average American spends daily on their smartphone and what should be called the “5 hour opportunity.” Go to Asia and the time is longer, head to Europe and it dips slightly. But no matter where you go and no matter how you look at it,...

360 Video: It’s Everywhere!

360 VR is continually and quickly being integrated to more of our everyday lives. It’s a fact. And we see it in different ways. We see it in the rise of demand for 360 content and the increase of user-generated 360 content, both bolstered by the sudden affordability...

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