Europe’s biggest ad & marketing tech show DMEXCO is a wrap. If there’s one big takeaway from only 2 days, more than 50,000 visitors and over a 1,000 exhibitors it’s this:

Everyone’s trying to figure out a way to better connect with audiences.

One of the keys in this quest is of course leveraging new ad technology like 360 degree content, VR and AR and tapping into the power of mobile. International digital think tank HUB Institute covered the top trends and Advrtas was a highlight.

Check out the video & their analysis of the top trends to watch.