Co-Written by Laura Barton
If you’re in advertising or marketing, you’ve probably already heard of virtual reality and its cousin, 360 content. You’ve also most certainly recognized the potential that these two technologies, particularly virtual reality, have when it comes to immersing consumers in a particular brand.
According to analysts, we still have about a few years before virtual reality will actually take off. And that’s because according to their predictions, VR headset penetration won’t hit critical mass until 2019 at the earliest. Because of this, there are quite a few advertisers and marketers who shy away from advertising in virtual reality. We’re here to tell you though that you don’t have to do that.
Even if virtual reality won’t take off until about two years from now, we have another tool that we can leverage that is also very powerful. What is it? 360 VR ads – ads that can be placed in just about any ad space on the internet and in apps. This means that marketers and advertisers can leverage the power of VR today, without having to wait for headsets to reach critical mass. Also, because 360 and VR content can be placed in the digital ad spaces you see on the web or in apps every day and can be viewed on any device, any browser, and any platform – this means that 360VR ads have reach today!
Although advertising with 360VR ads is viewed positively and proving to be very effective, if not done right, it can, instead, be a negative experience for a person. That’s why as brands take the next step to leverage 360VR, it’s imperative to know how to use it properly and correctly – maximizing the full benefits of this technology. Yes, there’s still much to learn about 360VR advertising, but as experts with a lot of 360 VR advertising experience under our belts, we’ve compiled these 360 VR advertising tips for you!
These 360 VR advertising tips contain the do’s and don’ts of 360 VR advertising. We talk about good practices and bad practices – things that can make or break the 360 VR ad or even the content that you’re creating. Also, if you’re interested to know more about these 360 VR advertising tips, you can download our ebook on the “Do’s and Don’ts of 360 VR Advertising for Travel.” While this ebook is targetting those in the travel industry (as they are one of the earliest adopters of 360 VR technology), these 360 VR advertising tips apply to any industry.
Also published on Medium.