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360VR Ads The Ultimate Shopping Tool for Consumers

Leverage 360 VR for Travel, Buying a House, Purchasing a Car and More!

When it comes to traveling, I’m very picky about my hotel room. It’s really what makes or breaks my vacation. So if I end up with a not so clean room or even a hotel that’s super run down, I’m dying for my vacation to be over. Sounds a little bit dramatic, but it’s true. That’s why whenever my husband and I are planning a vacation, I read and analyze every review I can find of different hotels. I also pore over every picture of each hotel – including those provided by the hotel itself and those posted by people on review sites. It’s a seriously time consuming task that’s all an effort to piece together everything about the hotel that I can get my hands on just to get a complete view – a 360 degree view – of my desired destination.

Now, because of the ability to use new technology like 360 VR for travel marketing and advertising, consumers like me have a new tool at their disposal which can make shopping for everything from travel to cars easier and possibly even more fun! That’s because 360 VR technology, when applied to today’s digital display ads, enables brands to showcase more product, deliver more compelling brand storytelling messages and it facilitates product sampling and demos. No other ad technology or content platform offers this much immersion and engagement along with the opportunity to just explore products and brands more. Let’s take my experience, as an example, to see how applying 360 VR for travel advertising can improve the consumer shopping experience. Take a look at the 360 VR ad below.

Notice that you start out at the hotel lobby. Now move your device or use your mouse to drag the image in the ad to reveal more of the lobby. In the upper right hand corner of the ad you see an icon to expand the ad and you select it. The ad goes full screen (can be viewed vertically or horizontally) and you explore more of the lobby. You can truly sense what it feels like to walk through the hotel’s revolving front doors, you note the majestic beauty of the vaulted ceilings and grand chandeliers and you are taken in by the boundless luxury the hotel espouses to posses in their property descriptions.

As you explore, more hotspots start to appear encouraging you to book your stay and tour other parts of the hotel like the lounge, pool, and even one of the suites. Select “View Club Lounge” and you’re transported to a 360 degree view of the Club Floor & Lounge area which is well suited for business travellers. For someone like me, the most important view will be that of a room so I’d select “View Suite” to get the complete picture of what a guest room looks like. I like what I see! Next I take a peek at the pool and I’m convinced – it’s time to book my stay. All I have to do is select the “Book Your Stay” button and I’m then taken directly to a reservations page where I can book my trip. This is certainly much easier than having to pull together enough 2D pictures and reviews to get the true picture of whether or not this is a hotel that meets my standards!

Now imagine if we think bigger and leverage 360 VR in other ways than just as a traveling tool. Think of how 360 VR will change the way we shop for clothes or even buy groceries! And for bigger purchases like cars, apartments, or houses, 360 VR can help you narrow down your search by allowing you to virtually test drive a car or virtually tour an apartment or a house before deciding on your favorite choices. There’s really no limit to what we can do with 360VR and it’s exciting to think about the many opportunities and innovations this technology will bring.

With all this in mind, it’s worth reminding advertisers and marketers that we’re living in exciting times because there’s so much we can do with 360 and VR when it comes to the realm of advertising. Never before have we had at our disposal an ad technology that was capable of immersing consumers at this level. So what are you waiting for? It’s time you start leveraging 360 VR ads today!

P.S. Want to learn how to properly use 360 VR for travel? Download our ebook below!

The Do’s and Don’ts of 360 VR Advertising

360 VR Advertising Tips: Do's & Don'ts

Co-Written by Laura Barton

If you’re in advertising or marketing, you’ve probably already heard of virtual reality and its cousin, 360 content. You’ve also most certainly recognized the potential that these two technologies, particularly virtual reality, have when it comes to immersing consumers in a particular brand.

According to analysts, we still have about a few years before virtual reality will actually take off. And that’s because according to their predictions, VR headset penetration won’t hit critical mass until 2019 at the earliest. Because of this, there are quite a few advertisers and marketers who shy away from advertising in virtual reality. We’re here to tell you though that you don’t have to do that.

Even if virtual reality won’t take off until about two years from now, we have another tool that we can leverage that is also very powerful. What is it? 360 VR ads – ads that can be placed in just about any ad space on the internet and in apps. This means that marketers and advertisers can leverage the power of VR today, without having to wait for headsets to reach critical mass. Also, because 360 and VR content can be placed in the digital ad spaces you see on the web or in apps every day and can be viewed on any device, any browser, and any platform – this means that 360VR ads have reach today!

Although advertising with 360VR ads is viewed positively and proving to be very effective, if not done right, it can, instead, be a negative experience for a person. That’s why as brands take the next step to leverage 360VR, it’s imperative to know how to use it properly and correctly – maximizing the full benefits of this technology. Yes, there’s still much to learn about 360VR advertising, but as experts with a lot of 360 VR advertising experience under our belts, we’ve compiled these 360 VR advertising tips for you!

These 360 VR advertising tips contain the do’s and don’ts of 360 VR advertising. We talk about good practices and bad practices – things that can make or break the 360 VR ad or even the content that you’re creating. Also, if you’re interested to know more about these 360 VR advertising tips, you can download our ebook on the “Do’s and Don’ts of 360 VR Advertising for Travel.” While this ebook is targetting those in the travel industry (as they are one of the earliest adopters of 360 VR technology), these 360 VR advertising tips apply to any industry.

Do's and Don'ts of 360 VR Advertising Infographic

Around the World in 360/VR – Destination: Australia

Travel Australia in 360 & Virtual Reality

We trust our 360 degree travel expose “Around the World in 360/VR” has opened your eyes to just a bit of the power that 360 degree and virtual reality content can have when it comes to immersing someone in a brand or experience. For the travel industry, you’ve seen how 360/VR can facilitate the feeling of “being there” without physically setting foot in a location.

While we’ve highlighted mostly outdoor scenes, there’s so much more opportunity for hotels and cruise lines to showcase 360 degree scenes (photos and/or videos) of guest rooms, amenities, restaurants, spas, grounds, you name it (see our fully interactive 360/VR ad of Las Vegas below for a glimpse into what we mean)!

Tourism boards can leverage 360/VR as well, for example, by creating 360 tours that highlight top attractions. There’s also opportunity for airlines to unveil premium air travel options while highlighting locales to which they fly (see our Air France demo for reference). If done correctly, travel ads that leverage 360/VR can spark an emotional connection that no other medium can and prompt a call to action. That’s because until now, there’s been no better way to truly showcase a destination.

Clearly, 360/VR is so much more than gaming or watching movies through a headset. In fact, the simple truth is that 360/VR is poised to revolutionize advertising and marketing as we now know it and the industries which can leverage them are innumerable. Why? Because 360/VR provides marketers with an incredibly engaging new vehicle with which to do brand storytelling. Product immersion reaches new heights as 360/VR can capture people’s attention, immerse them, and expose them to brands on an entirely different level than ever before possible.

And on that note, we invite you to complete your whirlwind global tour by feasting your eyes on the glorious sites of the continent of Australia (or Oceania as some scientists refer to it). And since we’ve been highlighting the world’s continents in our series, your journey wouldn’t be complete without a stop at one of the hardest places to travel to in the world – the tundra of Antarctica! Bon voyage!

  1. Bokissa Private Island Resort, Santo Vanuatu

Diving Santo Vanuatu Bokissa Private Island Resort

2. Tidbinbilla Nature Reserve, Australia

Tidbinbilla NR – Grazing Kangaroos

3. Three Sisters, New South Wales, Australia

Three Sisters Up Close

4. Karijini National Park, Western Australia

Karijini National Park – Hancock Gorge

5. Sydney, Australia

Harbourside Entrance and Sydney Skyline: Apr 19, 2011 at 5:35pm

6. Almer Hut, Westland National Park, New Zealand

Almer Hut Milky Way

7. Volkonskogo Gora, Antarctica

Volkonskogo Gora, Peak, Antarctica

All images are the property of 360Cities.net and/or its licensors. For more immersive experiences, visit their website.

Around the World in 360/VR – Destination: South America

Travel South America in 360 & Virtual Reality

The other day I was reading an article about a 360-degree tour of the historic ruins of Mandu, India. This 360-degree tour was a 360 video that showed the different ruins in Mandu with a voiceover explaining what I was looking at. As I was watching, I would quickly swivel around my chair, trying to get a full view of the ruins. It occurred to me that if this was any other video, instead of being an active and engaged viewer I would have just been passively staring at random shots of the different parts of the ruined city. The video (and the article) ended with a line that I found very pertinent. It said, “You’ve seen it virtually, now see it in reality.”

Although we’ve only been featuring 360 still images in our “Around the Globe in 360/VR” blog series, I felt like that line encompassed exactly what we’re trying to accomplish and illustrate. Now that you’ve seen different destinations around the world in 360 and maybe even virtual reality, we hope that you’re inspired to actually visit these destinations in reality someday. Or at the very least you’ve learned a bit more about the world and its beautiful destinations. That’s why the travel industry is so abuzz about 360 degree & virtual reality content and its ability to boost travel sales.

Imagine the positive influence these platforms will have on marketing and advertising for all industries and their ability to engage the consumer. With 360/VR, brands can be featured in a bigger, grander more connective and emotional kind of way. Whether demonstrating product use, showcasing multiple product features, or creating a story around your brand, 360 & VR present an entirely new ad canvas. It’s a whole different level of advertising that actually encourages customers to engage with your advertising/marketing efforts because 360/VR sparks curiosity like no other mediums before.

If you still need a bit of convincing on the potential of 360/VR, check out the images of South America below. Better yet, grab your Cardboard headsets and look at them in VR mode to be fully immersed in South America. Bon voyage!

1. Machu Picchu, Peru


Machu Picchu, Peru/ 03.2012

2. Salar de Uyuni, Bolivia


Piles of salt at sunrise

3. Rio de Janeiro, Brazil


Mirante Dona Marta – Rio de Janeiro – Brasil – 28/05/2012

4. Heywoods Beach, Barbados


Driftwood near Haywoods beach

5. Laguna de los Tres, Argentina


Laguna de Los Tres at Moon Rising

6. Maracana Stadium, Rio de Janeiro, Brazil


Maracanã Stadium

All images are the property of 360Cities.net and/or its licensors. For more immersive experiences, visit their website.

Around the World in 360/VR – Destination: Africa

Travel Africa in 360 & Virtual Reality

Spherical 360 & Virtual Reality will revolutionize the travel industry because there has never been any other medium that can spark such a connection in people the way these new content platforms can. Experiencing a destination, or any brand for that matter, in 360 or VR, is essentially the next best thing to physically being somewhere.

Of course, there are the few naysayers who take the position that when it comes to the realm of travel, a 360 or VR experience will lessen people’s desires to travel. To that we respectfully disagree. Virtual reality, and its simpler counterpart 360 degree content, will actually inspire people to travel because the visceral nature of the platforms gives people an inside look at what they’re missing out on and in fact make them want to travel even more.

Similarly, because 360 and VR content is so visceral and effective in stirring up emotions and creating virtual memories, other industries will greatly benefit from it as well. As marketers, we now have the technology in our hands to showcase our brands in ways we’ve never been able to.

So when they say that 360/VR is “the best thing to hit travel since the jet engine,” we here at Advrtas expand upon that and say that 360/VR is the best thing to hit advertising and marketing since the digital age explosion.

And with that we invite you to take a mini-escape as you explore the beauty and power of 360 & VR by exploring Africa with the images below.

Happy travelling!

1. Maasai Mara, Kenya

elephants in masai mara national park. kenia

2. Deir el Bahari, Egypt

Temple of Queen Hatshepsut, Egypt

3. Madagascar, Africa

Hanging bridge over a crack in the Tsingy

4. Victoria Falls, Zimbabwe

victoria falls in zimbabwe side

5. Casablanca, Morocco

Hassan-II-Mosque

6. Ouarzazate, Morocco

Handycraft shop in ouarzazate, Morocco

7. Cape of Good Hope, South Africa

Chapman’s Peak, Cape of Good Hope, South Africa

8. Mauritius Island


Le Canonnier Pier Mauritius

All images are the property of 360Cities.net and/or its licensors. For more immersive experiences, visit their website.

Around the World in 360/VR – Destination: North America

Travel North America in 360 & Virtual Reality

We hope you’ve been enjoying travelling Around the Globe in 360 & virtual reality, as much as we have. So far we’ve taken you to Europe & Asia, and now we’re heading over to North America to visit some unexpected destinations that might not be on every traveler’s list of Top Places to visit but probably should be!

Aside from letting you explore destinations before even visiting them, 360 imagery and virtual reality gives those who can’t travel (whether it’s because of health, logistics, etc.) a way “to” travel. That’s because 360 & Virtual Reality are probably the next best things to actually being there. Although you can’t “physically” step in a certain destination, you can do so “virtually” and enjoy breathtaking scenery as if you’re actually there!

Similar to how 360 & VR technology can be leveraged for the travel industry, imagine what it can do for other industries and brands. That’s why 360 & VR content are ushering in a whole new level of brand storytelling and advertising. You can now immerse prospective customers in your product and connect with them like never before. How can you leverage these platforms for your company and strengthen that consumer-brand connection and ultimately drive sales?

While you ponder that, fasten your imaginary seatbelts and join Advrtas as we explore North America in 360/VR. Have a good trip and for those in the United States, have a glorious & delicious Thanksgiving holiday!

1. New York City, USA


Nov 2012 Thanksgiving Parade4

2. Yellowknife, Canada


Yellow Knief Aurora006

3. Quebec City, Canada


Grand Hall day – Ice Hotel – Québec City, QC, Canada

4. Zion National Park, USA


Inside Double Arch Alcove, Tailor Creek Trail, Kolob, Zion National Park, Utah, USA, 3b

5. Gran Jaguar Temple, Guatemala


gran jaguar temple in tikal maya ruins. guatemala

6. Arco de Cabo San Lucas, Mexico


Arco de Cabo San Lucas (Lands End)

7. Havana, Cuba


Old Havana Cathedral Square ميدان الكاتدرائية في مدينة هافانا

All images are the property of 360Cities.net and/or its licensors. For more immersive experiences, visit their website.

Around the World in 360/VR – Destination: Asia

Travel Asia in 360 and virtual reality

Another week, another continent! This time we’re in Asia and we must say, it was quite difficult to choose which destinations we loved the most. 360 images just have a way of showcasing the beauty of a location because you get the full view – the full context! Spherical 360 imagery can have the same impact for just about any brand because it immerses the consumer and encourages heightened levels of engagement. This elevation in interaction translates into greater content & product recall, higher intent to purchase and overall brand satisfaction.

And with that, we invite you to enjoy a virtual trip around Asia. Whether you’re atop a mountain where to your right is a sparkling blue sea and to your left a quaint little village or you’re visiting ancient ruins – there’s no mistaking the allure and convenience of taking in a 360 degree view simply from your mobile device or computer. It’s also worth noting that thanks to these 360 images, we’re building quite the list of places we want to visit in person in the future… perhaps you are too! But for now, we’ll have to settle for these “virtual” trips. So what are you waiting for? Let’s travel around Asia in 360 & VR!

Bon voyage!

Viewing tips: If on desktop, move your mouse to explore & expand for an even better perspective! If on mobile, move your device or use your finger to explore!

1. Uttar Pradesh, India

Fatehpur Sikr, Agra, Uttar Pradesh, India

2. Hong Kong

East Kowloon Corridor(東九龍走廊), To Kwa Wan, HK

3. Ha Long Bay, Vietnam

Halong Bay – above the ship

4. Kathmandu, Nepal

Boudhanath Stupa Kathmandu Nepal

5. Seoul, South Korea

Gyeongbokgung Palace Seoul South Korea I

6. Tokyo, Japan

Sensoji / Asakusa Kannon Temple in Tokyo / 浅草寺

And that’s Asia! It was quite difficult to decide which images to put in our blog because we loved so many! From clear blue oceans, white sand beaches, detailed architecture of ancient ruins, to other locations that have so much history and stories to tell – we had to think about it real hard.

Make sure to come and visit our blog next week before Thanksgiving as we travel around North America!

All images are the property of 360Cities.net and/or its licensors. For more immersive experiences, visit their website.

Around the World in 360/VR – Destination: Europe

Travel Asia in 360 and virtual reality

Another week, another continent! This time we’re in Asia and we must say, it was quite difficult to choose which destinations we loved the most. 360 images just have a way of showcasing the beauty of a location because you get the full view – the full context! Spherical 360 imagery can have the same impact for just about any brand because it immerses the consumer and encourages heightened levels of engagement. This elevation in interaction translates into greater content & product recall, higher intent to purchase and overall brand satisfaction.

And with that, we invite you to enjoy a virtual trip around Asia. Whether you’re atop a mountain where to your right is a sparkling blue sea and to your left a quaint little village or you’re visiting ancient ruins – there’s no mistaking the allure and convenience of taking in a 360 degree view simply from your mobile device or computer. It’s also worth noting that thanks to these 360 images, we’re building quite the list of places we want to visit in person in the future… perhaps you are too! But for now, we’ll have to settle for these “virtual” trips. So what are you waiting for? Let’s travel around Asia in 360 & VR!

Bon voyage!

Viewing tips: If on desktop, move your mouse to explore & expand for an even better perspective! If on mobile, move your device or use your finger to explore!

1. Uttar Pradesh, India

Fatehpur Sikr, Agra, Uttar Pradesh, India

2. Hong Kong

East Kowloon Corridor(東九龍走廊), To Kwa Wan, HK

3. Ha Long Bay, Vietnam

Halong Bay – above the ship

4. Kathmandu, Nepal

Boudhanath Stupa Kathmandu Nepal

5. Seoul, South Korea

Gyeongbokgung Palace Seoul South Korea I

6. Tokyo, Japan

Sensoji / Asakusa Kannon Temple in Tokyo / 浅草寺

And that’s Asia! It was quite difficult to decide which images to put in our blog because we loved so many! From clear blue oceans, white sand beaches, detailed architecture of ancient ruins, to other locations that have so much history and stories to tell – we had to think about it real hard.

Make sure to come and visit our blog next week before Thanksgiving as we travel around North America!

All images are the property of 360Cities.net and/or its licensors. For more immersive experiences, visit their website.

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