Business Events Denmark: MINDblowing Reality
When Business Events Denmark was looking for ways to leverage their “MINDblowing” Reality 360 degree video experience promoting Denmark as a meeting and event destination they turned to Advrtas. As the only 360 degree and virtual reality technology provider that can deliver IAB compliant 360/VR ad units to all platforms, devices and operating systems – Advrtas was clearly the solution.
By leveraging proprietary and patent-pending Advrtas 360/VR ad technology, Business Events Denmark was able to immerse their target audience into 360 degree environments featuring locations and experiences that are completely unique to Denmark. Audiences were encouraged to Explore 360 degrees of Denmark and treated to immersive experiences walking along the waterfront town of Nyhavnn and on an exhilirating RIB Boat tour.
The ad unit was strategically placed across a network of targeted travel sites focused on the meeting, event and incentive sectors of the travel industry. The 360 video included one touch VR mode enabling those with VR viewing devices, like Google cardboard, to experience the ad unit in virtual reality and feel like “You’re virtually here!” See for yourself how much fun ad exploration can be and take a walk through the 17th-century coastal town of Nyhavn while locals mingle in waterside cafes. Certainly makes us want to plan a corporate retreat in this beautiful, welcoming country.