The other day I was reading an article about a 360-degree tour of the historic ruins of Mandu, India. This 360-degree tour was a 360 video that showed the different ruins in Mandu with a voiceover explaining what I was looking at. As I was watching, I would quickly swivel around my chair, trying to get a full view of the ruins. It occurred to me that if this was any other video, instead of being an active and engaged viewer I would have just been passively staring at random shots of the different parts of the ruined city. The video (and the article) ended with a line that I found very pertinent. It said, “You’ve seen it virtually, now see it in reality.”
Although we’ve only been featuring 360 still images in our “Around the Globe in 360/VR” blog series, I felt like that line encompassed exactly what we’re trying to accomplish and illustrate. Now that you’ve seen different destinations around the world in 360 and maybe even virtual reality, we hope that you’re inspired to actually visit these destinations in reality someday. Or at the very least you’ve learned a bit more about the world and its beautiful destinations. That’s why the travel industry is so abuzz about 360 degree & virtual reality content and its ability to boost travel sales.
Imagine the positive influence these platforms will have on marketing and advertising for all industries and their ability to engage the consumer. With 360/VR, brands can be featured in a bigger, grander more connective and emotional kind of way. Whether demonstrating product use, showcasing multiple product features, or creating a story around your brand, 360 & VR present an entirely new ad canvas. It’s a whole different level of advertising that actually encourages customers to engage with your advertising/marketing efforts because 360/VR sparks curiosity like no other mediums before.
If you still need a bit of convincing on the potential of 360/VR, check out the images of South America below. Better yet, grab your Cardboard headsets and look at them in VR mode to be fully immersed in South America. Bon voyage!
1. Machu Picchu, Peru
2. Salar de Uyuni, Bolivia
3. Rio de Janeiro, Brazil
4. Heywoods Beach, Barbados
5. Laguna de los Tres, Argentina
6. Maracana Stadium, Rio de Janeiro, Brazil
All images are the property of 360Cities.net and/or its licensors. For more immersive experiences, visit their website.