360 Video Much More Than Social Media

360 degree video… so much more than just a social media post!

There’s so much more to 360 degree videos than just posting them to social media channels like Facebook and YouTube and hoping they’ll be seen. That same video can also be used in 360 degree, IAB compliant ad formats that can appear everywhere — on any browser, device, platform and in-app.

The above Nikon ad may seem like your ordinary banner ad but as you scroll down the page you realize it’s way more than that! It’s an opportunity for the consumer to become immersed in the brand and experience the product “first-hand”. With one-touch the video can also morph into a virtual reality experience. Branding doesn’t get much more engaging than this!

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